New design slated for downtown water tower
The Texarkana, Texas, skyline is getting an eye-catching new addition: a pair of multicolored “TXK” logos on an elevated water tank near downtown.
The graphics will add flair to the Texarkana Water Utilities tank at West Fourth and Congress streets, and the city will own the logo to use for purposes such as marketing, city Communications and Economic
Development Manager Lisa Thompson said.
Staff plan for the project to be completed by Sept. 30, the end of the fiscal year. Total cost will be $5,000, to be paid from the city’s general fund.
Nash, Texas, company Digital
Effects Signs and Graphics designed the logo and will place copies on opposite sides of the tank. Each will be an adhesivevinyl decal about 12 feet high and 25 feet wide. The technique is similar to the one Digital Effects uses to decorate vehicles with the graphic wraps that have become popular in recent years.
Painting the logos on would have been prohibitively expensive and permanent, whereas the decals can be removed should the city want to make a change, Thompson said.
The tower got a fresh coat of blue paint in November 2017. At that time, Texarkana, Texas, Independent School District declined to pay $15,000 to have its logo painted on the tank and another at Walnut and West 22nd streets. They are not in the right places or prominent enough to justify that cost, TISD Public Relations Director Tina VealGooch said. Both tanks were built in 1951. TWU had last painted the West Fourth Street tank in 1997.