Store aims to be in­stru­men­tal in mu­si­cians’ suc­cess

Texarkana Gazette - - METRO/STATE - By Ju­nius Stone

A new busi­ness started play­ing a dif­fer­ent tune last Fri­day in At­lanta, Texas, as the Coun­try Mu­sic Store opened its doors to meet the needs of mu­si­cians and mu­sic lovers in the area.

“We are here to of­fer a wide range of in­stru­ments and mu­si­cal equip­ment and other sup­plies for area mu­si­cians and mu­sic lovers,” store owner Ed Strange said. “If you are a mu­si­cian, a mu­sic leader with your church, what­ever, we can help.”

The Coun­try Mu­sic Store spe­cial­izes in stringed in­stru­ments, with gui­tars, ban­jos, vi­o­lins, dul­cimers, ukule­les and oth­ers on dis­play. They also have am­pli­fiers, mi­cro­phones of all sorts, sound sys­tems and more for the welle­quipped mu­si­cal act.

“You want to play mu­sic, we have the tools,” Strange said.

The Fri­day open­ing went well, Strange said, with a rib­bon-cut­ting and other fan­fare.

“We got to meet new peo­ple and wel­come some new cus­tomers, and we got to see some old friends, cus­tomers who fol­lowed us from Texarkana,” Strange said.

The store was started in Texarkana by Strange’s fa­ther. Af­ter a stint in the Air Force, the cur­rent owner set­tled in At­lanta and even­tu­ally took over the busi­ness. And at a cer­tain point, since he lived in At­lanta, he de­cided it would be more cost-ef­fec­tive to move the busi­ness there.

“It’s cheaper to op­er­ate a busi­ness in At­lanta,” Strange said. “I live here, so I’m saved the com­mute. We have a quiet com­mu­nity here, safe; it is a good place to live and work.”

Strange has a mu­si­cal back­ground and has played in bands in the past. Nowa­days, not so much, but he does some­times pick up an in­stru­ment.

“I jam with some fel­low mu­si­cians ev­ery now and then,” he said.

When it comes to the suc­cess of the Coun­try Mu­sic Store, he de­scribes the in­gre­di­ents as knowl­edge and per­sonal ser­vice.

“The big­gest thing small stores have to worry about is the dou­ble threat posed by the big box re­tail­ers as well as the in­ter­net,” he said. “We of­fer the per­sonal ser­vice the big stores don’t, and we have mer­chan­dise the cus­tomer can put their hands on, un­like on­line.

“We are there to an­swer ques­tions and en­sure you get what you need.”

Strange even guar­an­tees that if a cus­tomer brings in an of­fer shown on­line, he will match it.

“We want you to come back, so that’s one way we will es­tab­lish that re­la­tion­ship,” he said. “We thank all our old cus­tomers and we ap­pre­ci­ate ev­ery­one who stops by the new store.”

The Coun­try Mu­sic Store is lo­cates at 2814 W. Main St., At­lanta, Texas. Call them at 903-799-7455 or visit them on Face­book.

Staff photo by Hunt Mercier

■ Owner Ed Strange cuts the At­lanta Cham­ber of Com­merce rib­bon Fri­day for the grand open­ing of the Coun­try Mu­sic Store in At­lanta, Texas. The store spe­cial­izes in mu­si­cal in­stru­ments; its flag­ship gui­tar line is from C.F. Mar­tin & Co. Strange moved the busi­ness from Texarkana to At­lanta to be closer to home. The store is at 2814 W. Main St.

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