‘Mitt Romney Republican’ is now a potent Republican primary attack

SALT LAKE CITY — Mitt Romney isn’t up for reelection this year. But Trumpaligned Republicans hostile toward the Utah senator have made his name a recurring theme in this year’s primaries, using him as a foil and derisively branding their rivals “Mitt Romney Republicans.”

Republicans have used the concept to frame their primary opponents as ene- mies of the Trump-era GOP in southeast Michigan, Ohio and Pennsylvania. The antitax group Club For Growth, among the most active super PACs in this year’s primaries, used “Mitt Romney Republican” as the central premise of an attack ad in North Carolina’s Senate primary.

But nowhere are references to Romney Republicanism as common as they are in Utah. Despite his popularity with many residents here, candidates are repeatedly deploying “Mitt Romney *Republican” as a campaign trail attack in the lead-up to Tuesday’s Republican primary.

“There are two different wings in the Republican Party,” Chris Herrod, a former state lawmaker running in suburban Utah’s 3rd Congressional District, said in a debate last month.

“If you’re more aligned with Mitt Romney and Spencer Cox,” he added, referring to Utah’s governor, “then I’m probably not your guy.”

The fact that his brand has become potent attack fodder reflect how singular Romney’s position is in U.S. politics: He’s the only senator with the nationwide name recognition that comes from being a presidential nominee and the only Republican who voted to impeach former President Donald Trump twice.

“It’s kind of a puzzlement, actually,” said Becky Edwards, an anti-Trump Republican running in Utah’s Senate primary.

As one of the most famous members of the Church of Jesus Christ of Latter-day Saints, Romney is revered by many in Utah, where the church is a dominant presence in politics and culture. He won praise for turning around Salt Lake City’s 2002 Winter Olympics after a bribery scandal. After moving to Utah full-time more than a decade ago, he breezed to victory in the state’s Senate race in 2018.

Herrod, who went to Las Vegas to campaign for Romney in 2012, said in an interview that referring to Romney was effective shorthand — a way to tell voters about his own belief system as well as that of incumbent Republican Rep. John Curtis.

“I just put it in terms I thought people would understand,” Herrod said.

The Curtis campaign said the congressman was more focused on legislation than branding. “Congressman Curtis doesn’t spend his time labeling himself or other Republicans,” his campaign manager, Adrielle Herring, said in a statement.