CB Preferred has new program
7hH CROdwHOO BanNHU PUHIHUUHd RIficHs in BOuH BHOO and Conshohocken have an updated website and new marketing campaign for Coldwell Banker Previews International, the brand’s luxury home sales program.
“Coldwell Banker sells, on avHUagH, PRUH Whan $70 PiOlion in luxury homes every day and Coldwell Banker Previews property specialists parWicipaWHd in PRUH Whan 13,500 transaction sides of homes pUicHd aW $1 PiOOiRn RU PRUH in 2011,” said Dan CapaUR, branch vice president of the Coldwell Banker Preferred RIficH in BOuH BHOO.
“2uU cHUWifiHd PUHviHws luxury specialists represent some of the most prestigious properties here in Montgomery County and around the wRUOd,” said Shawn 7aPmaro, branch vice president of the Coldwell Banker PreIHUUHd RIficH in CRnshRhRcNHn. “7his nHw caPpaign wiOO certainly showcase their sales expertise and efforts.”
FHaWuUing PRUH Whan 12,000 estates, coldwellbankerpreviews.com provides a homepage slideshow of images and video tours of listings from the Previews International network.
7hH wHEsiWH incOudHs a spHcial luxury “features” search option allowing buyers to search properties by using keywords like “waterfront,” “wine country,” “equestrian” and more.
7hH nHwOy dHsignHd wHEsite is viewable in many languages, including: English, FUHnch, GHUPan, -apanHsH and Spanish, and IHaWuUHs a robust currency converter.
CHUWifiHd PUHviHws agHnWs in Blue Bell and Conshohocken will leverage an expanded suite of customizable Previews marketing materials that include the new look of the national campaign. Each showcases the advantages of Coldwell Banker Previews International and includes property marketing materials, and an eMarketing series.
7hH caPpaign incOudHs Previews Magazine, which features exceptional properties from the Northeast and EasWHUn SHaERaUd, and is distributed three times a year to uOWUa-aIfluHnW hRusHhROds and a digital copy is emailed and published on CBPref.com and UniqueHomes.com.
7R UHcHivH a cRpy RI PUHviHws MagazinH, caOO Dan CapaUR aW 215-641-2727 RU HPaiO DCapaUR@CBPUHI. cRP; RU Shawn 7aPPaUR aW 610-828-9558 RU HPaiO S7aPPaUR@CBPUHI.cRP.