NFL All-Time Leading Rusher & Dallas Cowboy Legend, Emmitt Smith, signs on as Choctaw Casinos Newest Athlete Ambassador
Smith stars in Super Bowl Sunday commercial to promote Choctaw’s “Where the Players Play” Campaign
Choctaw Casinos & Resorts announced the addition of Pro Football Hall of Famer, and Dallas Cowboys legend, Emmitt Smith to its roster of celebrity athlete ambassadors. The partnership doubles down on Choctaw’s commitment to showcasing prominent as the focal point of its oneof-a-kind, “Where the Players Play” campaign.
Already featuring North Texas and global sports icons Troy Aikman, Ivan “Pudge” Rodriguez, and Darren Woodson, the campaign will continue to position Choctaw Casinos & Resorts as the premiere destination for entertainment, gaming, and luxury experiences in the Southwest region. Additionally, the campaign will promote Smith engaging in various activities at Choctaw locations, creating a dynamic narrative through video, social media, radio, and TV promotions in the North Texas market. - mercial for the campaign, titled “Tape,” debuted on the Sunday of Super Bowl LVIII.
“We were thrilled to welcome Emmitt Smith, a true Dallas and NFL legend, to the Choctaw Casinos & Resorts family,” said Janie Dillard, Senior ExecDivision, Choctaw Nation of Oklahoma. “Emmitt’s achievements and charisma our campaign, and we are eager to collaborate with him to elevate the Choctaw brand.”
Smith expressed his enthusiasm for joining Choctaw Casinos & Resorts, stating, “I am honored to be a part of this exciting campaign with Choctaw. The opportunity to contribute to their vibrant sports and entertainment scene pairs perfectly with my passion for the game and connecting with fans.”
This collaboration with Emmitt Smith brings Choctaw Casino & Resorts’ sports-related partnerships in North Texas to 25 in 2024, an increase of over 800% in seven years. In 2021, Globe Life Park, the former home of the Texas Rangers, was rebranded to Choctaw Stadium and is the current home of the XFL Champion Arlington Renegades. Choctaw is also the presenting sponsor of the Invited Celebrity Classic (Irving) and currently - sive” partnership designations with: Texas Rangers,
Dallas Stars, CJ CUP Byron Nelson, Dallas Marathon, Dickies Arena, the Fort Worth Stock Show and Rodeo, Grandscape (retail/ entertainment district), The American Rodeo, the Professional Rodeo Cowboys Association (PRCA) and the Academy of Country Music.
RPM Sports & Entertainment, based in Dallas, facilitated the negotiations for Emmitt Smith’s partnership with Choctaw
Casinos & Resorts.
For more information about Choctaw Casinos & Resorts and the “Where the Players Play” campaign, visit www.choctawcasinos. com.
About Choctaw Casinos & Resorts: Owned and operated by the Choctaw Nation of Oklahoma, Choctaw Casinos & Resorts feature a variety of gaming, hotel, and resort properties throughout southeastern Oklahoma.
With locations in Durant, Grant, Pocola, Idabel, Broken Bow, McAlester, Stigler, and Stringtown, Chocrange of experiences. The Choctaw Casino & Resort-Durant, which underwent a $500 million expansion in August 2021, stands as a testament to Choctaw’s commitment to providing exceptional amenities and entertainment options.