The Arizona Republic

Social capital:

- ANDREA COOMBES

Some investors want their investment­s to align with their beliefs.

A growing number of investors want their investment­s to align with their beliefs, but making that happen isn’t always as easy as they might hope.

Whether you call it socially responsibl­e investing (SRI), impact investing, values investing or environmen­tal, social and corporate governance (ESG), it’s all about investing in companies that embrace causes you support or avoiding companies that profit from practices you don’t like.

Asset managers and institutio­ns invested $8.72 trillion based on SRI principles in 2016, up 33% from 2014, according to the US SIF Foundation, the non-profit arm of the Forum for Sustainabl­e and Responsibl­e Investment, an industry group that advocates for sustainabl­e investing.

THE GOOD NEWS ...

» There are more SRI choices for investors — about 1,000 mutual funds and other investment vehicles in 2016, up from 894 in 2014, the foundation says. And some investment apps, such as Stash and Motif, are in on the trend.

» You can build a diversifie­d portfolio because there are SRI funds across asset classes.

» Some studies confirm that impact investing can offer returns comparable to non-SRI offerings. For example, the average annual performanc­e over 10 years for five SRI indexes ranged from 5.96% to 7.39%, vs. 6.92% for the benchmark Standard & Poor’s 500 index, according to investment manager Nuveen.

THE BAD NEWS? THERE ARE HURDLES TO SRI.

» Your SRI fund’s investment­s may surprise you. Your ideas about social responsibi­lity may not jibe with the manager who picks the fund’s investment­s.

Take for example, Wells Fargo, which was penalized after its employees created scam accounts in customers’ names. Yet the bank is included in some SRI mutual funds.

That surprised Nancy Skeans, CEO of Schneider Downs Wealth Management Advisors, who asked two fund managers about it. They told her Wells Fargo does a lot of charitable work.

“Therefore, they end up in the portfolio,” she says, referring to the bank. No fund will satisfy all investors. “There’s no perfect company out there,” says Jon Hale, director of sustainabl­e investing research at fund tracker Morningsta­r.

» Your portfolio may be less diversifie­d than you think

If you invest in SRI mutual funds and non-SRI funds in the same sector, your portfolio’s diversific­ation may take a hit. Learn how diversific­ation reduces your investing risk.

For example, an SRI fund with largecap stocks may mimic a regular largecap stock fund, meaning your portfolio gets knocked when that sector slumps.

» Your 401(k) probably doesn’t offer SRI funds

Less than 1% of 401(k) plans offers an SRI fund, according to Brooks Herman, vice president of data and research at Brightscop­e, which tracks 401(k) plans.

For many employers, the SRI trend is too new while some of those funds are expensive and lack a clear measuremen­t benchmark, he says.

STILL, INVESTORS HAVE OPTIONS:

» Some funds invest sustainabl­y without the SRI label. Enter the ticker symbols of your 401(k)’s mutual funds at Morningsta­r.com and scroll down to find the sustainabi­lity rating. Then you can choose funds that incorporat­e SRI.

» Lobby your plan administra­tor. “That often gets the ball rolling towards adding ESG options,” Hale says.

» If your plan offers a brokerage window — or access to its full product suite rather than just your plan’s investment lineup — use that to invest in SRI funds.

» Do your impact investing via an individual retirement account or brokerage account.

YOU MAY PAY HIGHER FEES

Fees represent a big risk to investing success, and some SRI funds charge 2% or more — much higher than the 0.75% average expense for actively managed funds cited by Morningsta­r.

But there are low-cost SRI investment­s available. For example, Vanguard Group’s Social Index Fund has a fee of 0.22%.

And on average, SRI funds “tend to be a bit more expensive than other funds, but the difference­s are not large,” according to Morningsta­r.

Doing the right thing isn’t always easy, but with a little bit of work, even your investment­s can add value to your beliefs — and bottom line.

Coombes is a staff writer at NerdWallet, a personal finance website and USA TODAY content partner providing general news, commentary and coverage from around the Web. Its content is produced independen­tly of USA TODAY. Email: acoombes@nerdwallet.com.

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