The Arizona Republic

FTC probes TripAdviso­r after report

More reviewers say rape warnings were blocked

- Raquel Rutledge Milwaukee Journal Sentinel USA TODAY NETWORK

An investigat­ion by the Milwaukee

Journal Sentinel revealed that TripAdviso­r had deleted reports of rapes, blackouts and other injuries and deaths among travelers vacationin­g in Mexico. Since then, dozens more people have said that TripAdviso­r silenced their reports of disturbing, sometimes terrifying experience­s.

The Federal Trade Commission is now looking into TripAdviso­r’s business practices, according to a letter sent Friday to Sen. Tammy Baldwin.

Acting on reports that TripAdviso­r deleted accounts of rapes, blackouts and other injuries and deaths among travelers vacationin­g in Mexico, the Federal Trade Commission is looking into the company’s business practices, according to a letter sent Friday to Sen. Tammy Baldwin, DWis., who urged the agency to take action.

“The Commission has a strong interest in protecting consumer confidence in the online marketplac­e, including the robust online market for hotel and travel,” wrote Maureen Ohlhausen, acting chairwoman of the FTC. “When consumers are unable to post honest reviews about a business, it can harm other consumers whose abilities to make well-informed purchase decisions are hindered and harm businesses that work hard to earn positive reviews.”

An investigat­ion by the Milwaukee

Journal Sentinel, published Nov. 1, revealed that travelers accused TripAdviso­r of silencing their reports of disturbing, sometimes terrifying, experience­s when they tried to post on its website.

Monday, the president of the Internatio­nal Hotel & Restaurant Associatio­n in Geneva, told the Journal Sentinel his organizati­on might come up with its own system of punishment for hotels and other establishm­ents where serious injuries and deaths take place.

Tuesday, a lawyer in Texas representi­ng the family of a Wisconsin woman who drowned in January under mysterious circumstan­ces at a resort pool in Mexico, said he received about 30 calls in the past couple of weeks from people who had their negative posts deleted by TripAdviso­r.

Aside from uncovering how TripAdviso­r deleted negative posts, deeming them hearsay, “off-topic” or in violation of “family friendly” guidelines, the

Journal Sentinel investigat­ion found the website’s policies and practices keep consumers in the dark in a multitude of ways.

Users have no way to know how many negative reviews TripAdviso­r withheld, how many troubling experience­s never get told.

It’s difficult for site users to realize that much of what appears on their screens has been selected and crafted to encourage them to spend.

Secret algorithms determine which

 ??  ?? Steve Kaufer
Steve Kaufer

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