Apple TV+ is surprisingly appealing
Many of the best series on TV this year aren’t on Netflix or Disney+ or Hulu or Amazon or HBO Max. They’re on Apple TV+.
Shocking as it may seem, the ubiquitous tech company’s foray into original TV programming, which started out with a dull whimper in November 2019, has progressed to a satisfying roar with a triumphant slate of acclaimed TV shows.
As someone who initially dismissed the service as an expensive vanity exercise, I couldn’t be more thrilled with Apple’s output in 2021. And it appears like it’s only going to get better.
Apple entered the original TV business with a $4.99 a month price tag for its streaming service (purchasers of selected Apple products also get it free for one year). When the service launched it had only nine shows and films to offer, including Jennifer Aniston and Reese Witherspoon’s media drama “The Morning Show”; post-apocalyptic “See,” starring Jason Momoa; irreverent historical comedy “Dickinson”; alternate space race history “For All Mankind”; and some children’s programming.
It was a paltry offering compared with major rivals Netflix, Amazon and Hulu. And unlike them, and several other streaming services introduced since then, Apple has no deep library of archival content.
Disney+, launched shortly after Apple, has far more library titles than originals from Disney Channel series to “The Simpsons”; HBO Max was launched with 10 seasons of “Friends,” reclaimed from Netflix; Peacock quickly took back the rights for “The Office” from Netflix in January, months after its launch; and Paramount+, the newest arrival in the streaming wars, has everything from classic Nickelodeon cartoons to CBS crime dramas to “The Brady Bunch” (even if many of its titles also are available on its competitors’ sites).
How were a handful of shows with a handful of stars supposed to compete with more TV than any viewer could watch in a lifetime?
The answer, unsurprisingly, is quality over quantity. While “Morning Show” and “See” flailed creatively out of the gate when Apple TV+ launched, most of the streamer’s programming has been smart and savvy. Apple has
slowly been amassing some of the most creatively ambitious and satisfying series on TV right now.
The promising “Mankind” flourished as one of the most exciting, illuminating dramas on TV. “Dickinson,” while not everyone’s taste, is a cult series with a devoted following and a cutting sense of wit. And several strong series have joined the lineup, including workplace sitcom “Mythic Quest: Raven’s Banquet,” Jason Sudeikis’ comedy “Ted Lasso,” immigrant anthology series “Little America,” M. Night Shyamalan’s thriller “Servant,” animated musical “Central Park” and British comedy “Trying.”
On the film side, Apple has acquired and premiered increasingly high-quality movies. The company’s deep pockets and the upheaval in the film industry have allowed the service to acquire some titles meant for theatrical releases, including the dazzling Oscarnominated animated film, “Wolfwalkers.” Other well-received movies include Billie Eilish’s documentary “The World’s a Little Blurry” and Sofia Coppola’s “On the Rocks,” starring Bill Murray and Rashida Jones.
Apple still lacks the vast choice of Netflix or Disney+, but it is quickly becoming one of the most worthwhile subscriptions out there. All it took was a little time.
If you’ve had an Apple TV+ subscription since you bought a phone or computer
and don’t know what to do with it, here are three shows to start with.
‘Mythic Quest’
An heir to quirky, joyous workplace sitcoms such as “Parks and Recreation” and “Brooklyn Nine-Nine,” this comedy from the creators of “It’s Always Sunny in Philadelphia” is hilarious and endearing. Set at the office of a video game company, the series has a stacked cast of characters played by Rob McElhenney, Danny Pudi, David Hornsby and F. Murray Abraham. Its central relationship is between McElhenney’s Ian and his creative partner Poppy (Charlotte Nicdao), a platonic relationship that’s more complex and engaging than many a romance. It’s one of the few series that included the pandemic in its storytelling in a thoughtful including a remotely shot 2020 episode that found the perfect tone. And while the series occasionally indulges in cringe comedy, it has a much lighter touch than “Sunny.” Season 2 premiered Friday.
‘Ted Lasso’
One of the few Apple shows to become a bigger part of the zeitgeist, you’ve probably heard of Sudeikis’ affable American football coach Ted Lasso, who takes a job as a coach for a British football (aka soccer) team. What started as a one-joke punchline in an NBC
Sports commercial blossomed into one of the most genuinely heartwarming shows on TV. Ted is the most positive, upbeat character to grace the small screen, and his kindness is infectious to the disgruntled Brits, who don’t trust or like him when he shows up in London. The show zooms out over the course of the phenomenal first season, showing the players, coaches, friends and management of a down-and-out football club as a misbegotten family. When it arrived last year, it was a much-needed balm, even if you don’t know anything about soccer.
‘For All Mankind’
Apple’s best series is one of its first, although it took a few episodes to get going. “Mankind” is an alternative history of the late 20th century, which explores what would have happened if the Soviet Union had beaten the U.S. to the moon and the space race never ended.
To compete with the Soviets, NASA invites women to apply for the astronaut program in the early 1970s. The space race turns into a competition for a base on the moon. Mars gets into the conversation in the 1980s.
The butterfly effect of this alternative history extends beyond NASA, with political and social changes – the Equal Rights Amendment is ratified, Charles marries Camilla instead of Diana, John Lennon survives an assassination attempt – creating a familiar but foreign picture of America.
In the second season, set mostly in the 1980s, in which “Mankind” becomes a true tour de force, generating mustsee TV in every one of its 10 episodes as tensions, on the world stage and amongst the core cast, rise and fall. The second season just concluded at the end of April, setting up a Season 3 with great potential.
Coming: ‘Schmigadoon!’
There are more great shows beyond these three, and more to come. “Schmigadoon!,” a charming musical comedy produced by Lorne Michaels and starring Cecily Strong and Keegan-Michael Key, is due July 16, featuring Broadway greats including Kristin Chenoweth and Alan Cumming. And Joseph GordonLevitt has signed on for a new comedy. In addition, “Ted Lasso” returns for a second season July 23.