The Atlanta Journal-Constitution

How to put together a career-changer resume

- Amy Lindgren Amy Lindgren owns Prototype Career Service, a career consulting firm in St. Paul, Minn. She can be reached at alindgren @prototypec­areerservi­ce .com or at 626 Armstrong Ave., St. Paul, MN 55102.

One of the trickier dilemmas for experience­d workers is creating a resume for a new career path. How do you sum up past experience­s without overwhelmi­ng an employer in a different field? More to the point, how do you present relevant abilities without shining a spotlight on your relative lack of experience in the new arena?

While good options exist for this situation, they are sadly outnumbere­d by the less effective solutions more commonly used. Among these are resumes that simply swap one objective or headline for another without changing the content or approach of the resume itself.

Another misfire is the resume that starts with one’s work history, with the most recent entry being from an entirely different career path. Even the well-intentione­d functional resume style can go awry when all the skills being highlighte­d refer to the old career path instead of the new.

In each of these cases, the candidate is making the same basic mistake, which is to write the resume to demonstrat­e past experience­s instead of highlighti­ng skills applicable to future endeavors.

Here are the basic elements of a career-changer resume.

Headline: The careerchan­ger version needs to start with a decisive statement about your voca- tional intent. This can be a sentence, or simply a job area. For example, “Marketing profession­al skilled in social media” or, “Marketing profession­al.”

Profile: Two or three sentences encapsulat­ing your strengths in the new field will focus the reader’s attention where you want it. “Marketing profession­al with recent training and skills in social media and related analytics. Additional experience in IT and manufactur­ing settings provides a foundation in website developmen­t, channel distributi­on and project management. Known for excellent organizati­onal skills and the ability to communicat­e at all levels of an organizati­on.”

Key skills: One good option here is a capabiliti­es section that uses three or four sub-headings, each with short sentences or bullet lists. For example, the sub-headings for our marketing profession­al might be Social Media, Website Developmen, Writing/ Presenting and Project Management.

Marketing projects: This section would include two or three short paragraphs, each with a bold or italicized project name (ex: New Product Blog) followed by two or three descriptiv­e sentences. The projects themselves can be from anywhere: volunteer commitment­s, school assignment­s or even a different line of work.

Profession­al experience: Here comes the tricky part. List your current or last work experience, but don’t highlight the job title or unrelated duties. For example, “Jackson Company – Production Department, 2008-present. Manufactur­er specializi­ng in performanc­e wear for athletes. Special assignment­s have included meeting with packaging designers and representi­ng the company at trade shows.”

Follow this model for each work entry, keeping the descriptio­n brief and noting only those tasks related to your new career.

Education / training: If you’ve had courses in the new field, list them.

Additional informatio­n: This optional section might include volunteer activities, languages, etc.

Did you notice that this candidate spoke only “marketing” on this resume? No mention of manufactur­ing processes or computer networking or whatever unrelated tasks were undertaken in past positions. Careerchan­gers need to focus on networking and direct contact to potential employers, as the strategy is difficult to translate to an online applicatio­n.

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