World tourism slogans range from lovely to laughable

El Salvador: “The 45 Minute Country.”

New Zealand: “100 percent Pure.”

Slovakia: “Travel in Slovakia — Good Idea.” Well, let’s go and find out. Recently, the British travel site Family Break Finder assembled a list of tourism slogans, from the hugest nations to the smallest.

Quick question: What new tourism slogan does the U.S. use to attract international tourists? “All Within Your Reach.” Which is kind of humdrum, compared to some jazzier slogans out there.

One slogan I love is Canada’s: “Keep Exploring.”

I also like Moldova’s: “Discover the Routes of Life.”

Denmark claims the slogan “The Happiest Place on Earth” because it often comes out on top of lists of best places to live. Boy, does that confuse it with Disney’s Magic Kingdom.

Meanwhile, some of the most grandiose slogans come from the smallest nations.

Honduras claims “Everything is Here.” The Dominican Republic promises “Dominican Republic Has it All.” The Ukraine advertises “It’s All About U.”

The most common words used in tourism slogans, the Family Break editors found, were Beautiful, Experience, Discover and Life.

One country that uses none of these words is Jordan, with the extremely modest and slightly despairing new slogan “Yes, it’s Jordan.” Yes, well, I guess it is. Some slogans seem to have lost something in the translation. Hungary’s is “Think Hungary — More than Expected.” Tunisia’s slogan is “I Feel Like Tunisia.” Sometimes you feel like a nut, and sometimes you feel like Tunisia.

To see the whole fun list of world tourism slogans and an interactive map that lets you check by nation, see www. familybreakfinder.co.uk/holidays/map-every-countrystourism-slogan/.

And have a beautiful experience of wonderful discoveries while you’re at it.

While onboard entertainment is the focus of enormous ocean-faring ships, river cruises in Europe emphasize onshore activities — one major reason that families (recommended for ages 8 and up) are hopping aboard.

“River cruises are all about destination immersion,” said JD Lasica, the chief executive of Cruiseable, a consumer travel publication and booking site. “The attraction centers on the activities along your route. It’s a great way to broaden your children’s horizons.”

In 2017, Uniworld’s Jewish heritage themed Rhine-Main Discovery trip, for example, will be tailored for families. In addition to regular programming (including visits to Nuremberg’s Nazi Party Rally Grounds and the former Rothschild palace turned Jewish Museum in Frankfurt) the trip incorporates handson experiences for young passengers, including a visit to a medieval crime museum in Rothenburg, Germany, and a torch-led tour of the underground passageways in Nuremberg.

This year, AMA Waterways introduced Adventures by Disney River Cruises on two newly built ships with connecting cabins, a first for river cruises. Programming (zip lining through the Black Forest, clog decorating in Amsterdam, chocolate-making in Cologne) is overseen by Disney-trained staff members. (For families with teens, the brand offers hiking and biking “family breakaway” departures developed with the adventure travel company Backroads.)

A medieval joust fest in a Slovakian castle and a glamorous evening, complete with waltzing, at the Palais Pallavicini in Vienna are part of the family programmingdevised by Tauck. Their newest departure, in France, Family Fun Along the Seine, is scheduled for next summer and will include a scavenger hunt at the Louvre, an exploration of D-Day beaches and “Fear Factor”-stylefoodie games, a clever way to nudge kids to try escargot and stinky cheese.