Sex shop sues county over adult business restrictions

Similar suit seeks to drop new rules against sex toys.

A second adult novelty chain has filed a lawsuit against Gwinnett County, challenging a 2015 ordinance change aimed at rooting out purveyors of sexual devices and paraphernalia.

Starship Enterprises, whose two locations in unincorporated Gwinnett have been in business for more than a decade, filed its suit last week in Gwinnett County Superior Court. The 15-page document alleges that the county’s adult entertainment restrictions are too vague and based solely, and unconstitutionally, on “moral objections” to the distribution of sex toys.

The new suit comes as a separate legal challenge brought by Tokyo Valentino — the adult novelty store whose arrival triggered Gwinnett’s ordinance change — continues to play out in federal court.

Both companies want the relatively new restrictions, or significant portions of them, to be thrown out.

Gwinnett County adopted its modified adult establishments ordinance in October 2015, citing “convincing documented evidence” that such businesses have “deleterious secondary effects and are often associated with crime and adverse effects on surrounding properties.”

The new code defines for the first time sexual devices and sex paraphernalia stores, and restricts adult entertainment businesses to areas with specific zoning classifications.

The changes were put in place after Tokyo Valentino opened on Pleasant Hill Road near Gwinnett Place Mall. The store originally opened as a smoke and apparel shop but later added adult media and other sexual items to its inventory.

Tokyo Valentino sued the county to stay open and, while a U.S. District Court judge eventually dismissed the suit, the 11th Circuit Court of Appeals revived it last September.

A Gwinnett County Superior Court judge has also denied the county government’s attempt to close Tokyo Valentino, saying doing so would disrupt the ongoing federal litigation. The case is ongoing. Starship Enterprises, meanwhile, operates 21 stores across Tennessee and Georgia, selling “smoking supplies, books, clothing, costumes” and other wares in addition to sex toys and pornography.

The two locations named in the new suit against Gwinnett County, one on Sugarloaf Parkway near Lawrenceville and another one Highpoint Road near Snellville, have both been open since July 2006, according to documents.