New Genesis puts luxury within reach

When Hyundai created the Genesis brand, they were driven by a desire to provide owners with obtainable opulence that doesn’t skimp on features promised by the purchase of a car that dares call itself luxury.

And starting at just $41,400, the Genesis is a car that you don’t have to sacrifice for.

With an impeccably smooth, aerodynamic body, the Genesis demands attention. High-intensity discharge headlights, a Center High Mount Stop Lamp (CHMSL), and heated, auto-dimming side mirrors ensure that drivers will see from every angle while blind spot detection and rear cross traffic alerts will cover those times when your eyes are straight ahead.

While it’s easy to be on the ball when the weather is perfect, rain sensing wipers and an automatic defog windshield will keep your visibility at peak performance. In those unfortunate moments when due diligence is not enough, the Genesis offers a nine airbag system that includes one specifically for driver’s knees.

The 3.8-liter, GDI V6 engine is a powerful force to be reckoned with — offering a max power of 6,000 rpm and a max torque of 5,000 rpm and 311 horsepower. For drivers seeking more excitement, the optional 5.0-liter GDI V8 engine injects more power in your veins with 420 horsepower.

Power demands control, and the Genesis’ 8-speed automatic transmission with Shiftronic technology and steering mounted shifters puts that control at your fingertips.

Slipping inside the smooth, airy cockpit of your Genesis will illicit the feeling of being behind the proverbial wheel of a G5 jet. Design and craftsmanship shine in the Genesis cabin to optimize comfort and luxury. The full grain leather seats are all equipped with heating technology while the front seats are also ventilated for the perfect temperature in every climate. The driver-centric steering wheel allows drivers the ability to command the majority of the car with the push of a button, making sure that your hands are at 10 and 2 in all situations.

The standard seven-inch color LCD multi-information display provides drivers with basic information as well as vehicle diagnostics and warnings. Paired with a heads-up display for speed, drivers will be in touch with their car more than ever before. Additional features are built into the 9.2-inch display, which offers navigation, Bluetooth connection and SiriusXM, among others.

The Genesis also boasts features that make accessing your car easier than ever. A proximity key with push start will have your car waking up in the morning with you, or simply ready to go when you’re in a rush. Carrying more than you should have taken on? Standing behind the vehicle for more than three seconds will activate the smart trunk, preventing you from putting more effort in than necessary.

Future buyers will have no shortage of decisions to make after they select either the G80 or G90. From an array of sleek color options to leather trim styles and interior/technology packages, the Genesis is a fully customizable “breath of fresh luxury.”

The all-new 2017 Genesis is a vision of luxury that doesn’t require a pound of flesh to own.