The Atlanta Journal-Constitution

Unlikely alliance on hearing aid bill

Georgia’s Buddy Carter, Massachuse­tts’ Warren push low-cost option.

- By Tamar Hallerman tamar.hallerman@ajc.com

WASHINGTON— Massachuse­tts U.S. Sen. Elizabeth Warren is one of the right’s favorite liberal bogeymen. Passing references to her left-leaning ideology, rumored presidenti­al ambition and rise to fame as an architect of the divisive Consumer Financial Protection Bureau are frequently invoked with contempt in Republican circles.

What’s less common is using the first-term Democrat to pressure Republican­s to buckle on policy issues.

But that’s exactly what a new television and digital ad airing in Georgia’s 1st Congressio­nal District is looking to do in an underthe-radar fight over hearing aids.

The campaign is an example of how even the few remaining bipartisan health care proposals on Capitol Hill can end up the subject of a political brawl in an increasing­ly polarized Washington.

The Virginia-based Frontiers of Freedom, a conservati­ve nonprofit that lobbies for limited government and a strong national defense, is investing six figures — and possibly more down the road — into convincing southeast Georgia voters that their congressma­n, Buddy Carter, should abandon his effort to create a lower-cost option for hearing aids. Warren

is a co-sponsor in the Senate.

“Warren and Carter have introduced hearing aid legislatio­n that will eliminate states’ rights, expand the size and power of the federal government, resulting in higher prices for consumers,” the ad’s narrator states. “We expect these bait-and-switch liberal tactics from Elizabeth Warren, not Buddy Carter.”

The proposal would create a new over-the-counter category for so-called personal sound amplificat­ion products, considered low-cost cousins of the hearing aid. It’s aimed at people with mild or moderate hearing loss, and it’s also popular with hunters. Carter and Warren’s proposal would eliminate a requiremen­t that people receive a medical evaluation before getting their hands on a device.

Proponents say the changes would expand access to the roughly 24 million people the AARP estimates suffer from hearing loss but don’t use hearing aids.

A handful of manufactur­ers currently control the vast majority of the world’s market for hearing aids. Insurance to help handle the costs, which typically run thousands of dollars per earpiece, is often thin, and Medicare doesn’t cover the devices.

Carter, a Republican from Pooler, said his proposal would help break up the monopoly.

“Opening up this closed market will increase competitio­n to make hearing aids more affordable and accessible,” he said.

He called Frontiers of Freedom’s criticism “truly baffling.”

“Patients should have access to hearing aids if they need them,” he said, “and this is an important step to ensuring that happens.”

Carter is one of several Republican­s on the House Energy and Commerce Committee to back the measure, along with the AARP, consumer tech groups, the Libertaria­n Niskanen Center and U.S. Sen. Johnny Isakson, R-Ga.

Frontiers of Freedom said it’s running ads in three congressio­nal districts, urging voters to demand their Republican representa­tives abandon support for the effort, which has been attached to must-pass legislatio­n to reauthoriz­e the Food and Drug Administra­tion.

“Republican­s should focus on ways to limit federal authority and empower state government­s rather than take marching orders from Elizabeth Warren in her mission to grow the size of government,” said George Landrith, the group’s president.

Other opponents of the effort include hearing aid manufactur­ers and audiologis­ts, who worry it will cut into their bottom line and lead to self-diagnosing. Gun Owners of America, a firearms rights group that frequently tacks to the right of the National Rifle Associatio­n, also opposes the proposal. It says Warren can’t be trusted — on the Second Amendment and most other issues.

The House Energy and Commerce Committee advanced the legislatio­n Wednesday. It must be passed by the full House and the Senate before it can be sent to President Donald Trump’s desk for his signature.

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