The Atlanta Journal-Constitution

Insurer’s Nurse Line helps with ER visits

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I read the story “Insurer sets limits on emergencie­s,” News, June 1, which discussed some of the ways that Blue Cross Blue Shield of Georgia is using to steer patients away from the emergency room who do not actually need this level of intensive interventi­on.

The story, however, omitted one of the key ways that this insurer is working to reduce unnecessar­y ER visits: its 24/7 Nurse Line, which offers members a phone conversati­on with a nurse to assess symptoms and direct the member to the most appropriat­e level of care. Programs like these ... are instrument­al in helping people decide if they really ought to be in an emergency room or can have their needs met by a less-expensive care setting, such as a physician’s office, urgent care center, or even self-care at home.

RICHARD COHEN, AT HEALTHCARE CALL CENTER TIMES

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