The Atlanta Journal-Constitution
The hierarchy of baby announcements
It’s surely a stressful question for any celebrity: How will I introduce my baby to the world?
After all, the way you announce your bundle of joy says a lot about where you are in the Hollywood hierarchy. If anyone knows that, it’s Beyoncé, who shared the first picture of her newborn twins late Thursday night with a professionally photographed, finely-tuned Instagram post that received about 8 million “likes” in 12 hours.
But not everyone can be like Beyoncé. Here are some other Hollywood birth announcement options:
■ Introduce your baby via a marketing partnership with a laundry detergent brand.
Props to Kevin and Danielle Jonas for their creativity. Business Insider describes what happened in February 2014 when Danielle gave birth to the couple’s first child:
“Jonas Brothers fans eager to get a glimpse of Kevin Jonas’ baby Sunday evening were also treated to a marketing message from Procter & Gamble’s Dreft, a baby fabric detergent brand that purchased the exclusive rights to publish photos of newborn Alena Rose Jonas.
■ Give the pictures to a tabloid.
This is a common move and a great way to make a few bucks, though some couples, like Brad Pitt and Angelina Jolie, give the money to charity.
There’s a hierarchy within the tabloids as well, as you’ll notice A- and B-list stars offer their first pictures to more “prestigious” celebrity mags. See: Alec and Hilaria Baldwin’s infant son in Us Weekly; or Jessica Simpson, who scored the Us cover with her second baby, Ace. People also featured cover stars such as Christina Aguilera with her new son; and in 2008, after Jennifer Lopez gave birth to twins Max and Emme, the weekly reportedly shelled out $5 million for the photos.