The Atlanta Journal-Constitution
Well-reviewed ‘Dunkirk’ and ‘Girls Trip’ smash expectations
‘Girls Trip’ breaks R-rated comedy curse this summer.
LOS ANGELES — It’s victory for “Dunkirk” and “Girls Trip” at the box office this weekend. Both original and well-reviewed films smashed expectations and enticed diverse audiences to the theaters, even though cumula- tively summer remains down from last year.
Christopher Nolan’s World War II epic brought in anestimated $50.5 million to easily top the charts, according to Warner Bros., while the raucous comedy “Girls Trip” broke the R-rated comedy slump of 2017 with $30.4 million to take second place.
“Dunkirk” was far from an inevitable summer success. But stellar reviews, awards buzz and hype around the film’s large-scale production helped drive people to the theater and large-format screens.
“We’re beyond thrilled with this exceptional achievement for ‘Dunkirk,’ “said Jeff Goldstein, who heads distribution for Warner Bros .“The critical reception world wide has been consistently effusive. It really propelled this movie that wasn’t an obvious win.”
Audiences were 60 percent male and76 percent over the age of 25 for the PG-13 rated film, while IMAX audiences represented 23 percent of the market share ( or $11.7 million of the total grosses from only 402 screens).
“It became a must-see event,” said Paul Dergarabedian, a senior media analyst for comScore.
Drawing quite a different audience was the buddy comedy“Girls Trip ,” starring Regina Hall, Tiffany Haddish, Jada Pinkett Smith and Queen Latifah as a group of girlfriends who head to New Orleans for a weekend of fun. The Universal film drew in an audience that was 79 percent female and 50 percent under the age of 30. Fifty-nine percent of attendees were estimated to be African-American.
Notably, audiences gave the filma stellar A+ CinemaScore, suggesting the film will have long-term playability.
“‘Girls Trip’ was a perfectly counter-programmed box office surprise,” Dergarabedian said. “It broke the R-rated comedy curse that has afflicted this summer with ‘Baywatch,’ ‘Snatched,’ ‘Rough Night’ and ‘ The House.’”