The Atlanta Journal-Constitution
Braves buses may be dropped
Service designed to cut Cumberland traffic struggles to draw riders.
Less than a year after launching it, Cobb County is contemplating cutting local bus service that it considered key to reducing traffic around the Atlanta Braves new stadium.
The Cumberland Circulator was sold to taxpayers as a vital piece of transit infrastructure that would ease congestion for the tens of thousands of people who not only attend games but work, visit and live in the Cumberland area throughout the year.
But the service is struggling to attract riders on non-game days, and residents and officials alike are starting to question whether the $1.2 million annual price tag is worth it.
Chairman Mike Boyce said this week that all money-saving options are on the table – including curtailing the bus service or cutting it altogether – after the Board of Commissioners rejected his proposed tax hike by a 3-2 vote last month.
“We have to look at everything,”
Boyce said.
The circulator began operating with three routes on March 31, the same day as the first exhibition game at SunTrust Park. Since then, more than 11,000 people have used it. A study conducted by an outside firm estimated the service would eventually draw between 80,000 and 133,000 passengers per year.
Transportation Director Jim Wilgus said circulator ridership is within projections for the first year, as new transit services typically take a few years to reach their full bad,” she said. “I like the potential. service. I hope they don’t
Oneichan Critchlow works stop it.” as a dishwasher for a placeOne of the bus drivers, ment agency that often sends who declined to give his her to SunTrust Park. She name because he was not enjoys it, despite the hour- authorized to speak to the and-a-half, three-bus com- press, said it was not uncom- mute from College Park mon for him to have just four where she lives. riders over a ten-hour shift
On Sundays, when the ciron non-game days. culator doesn’t run, CritchThe circulator was contro- low, who suffers from knee versial from the start. trouble at age 52, has to walk Critics saw it as another nearly 2 miles to the stadium taxpayer-funded giveaway to from the Cumberland Trans- the Braves, and questioned fer Center next to Cumber- its necessity and funding. land Mall. County officials insisted
“If you had to do it every the stadium was merely the day, especially with leg prob- impetus to offer a muchlems, yeah, that would be needed local bus service in
Cumberland and that it was needed to ensure safe pedestrian access.
Aside from SunTrust Park and The Battery, one of the largest convention centers in the southeast is located in the Cumberland area, in addition to major employers like Home Depot, Genuine Parts Company, GE Energy, Travelport and The Weather Company. More than 10,000 residents call the area home, with more apartments in development.
Selling the circulator as a regional traffic solution wasn’t just a matter of assuaging public anger over the Braves deal. It also allowed the county to access SPLOST funds to pay for two studies associated with the circulator at a cost of more than half a million dollars. The county paid another $670,000 for six buses.
Meanwhile, the “Cumber- land Special Service District Hotel Circulator Fee” — a $3-a-night tax on hotel and motel rooms in the area that brings in about $3.6 million annually — has been dedicated to paying off the stadium debt service first, offi- cials say. Officials will con- sider using only “excess” funds to pay for the circulator.
“The bulk of the circulator is funded through transit in the general fund,” said Wilgus, the transportation director.
Beth Marshall, spokeswoman for the At l anta Braves, said the transportation plan for Cumberland was expected to evolve.
“We are confident that any adjustments made to the circulator will have very little impact on fans coming to our games or The Battery Atlanta,” she wrote in an email.
Tim Lee, former Cobb County chairman and architect of the Braves deal, did not respond to messages. Faye DiMassimo, the former Cobb transportation director who now works for the city of Atlanta, referred questions back to the county.
In a survey taken before the service was launched, those who already used public transportation expressed overwhelming support for a circulator. But there were warnings ridership might not be as high as expected.
A Cumberland Mall representative doubted the service would be used by shoppers, and complained it was “intended primarily to serve the needs of the Braves” at the expense of those who live, work, shop and visit the area, accord- ing to a 2015 email obtained by The Atlanta Journal-Constitution.
Then, there was the Greater Cleveland Regional Transit Authority’s response to an email query from Cobb transportation officials about the Ohio city’s experience running a circulator.
“Unfortunately, although people ‘loved’ the circulators not many of them actually ‘rode’ the circulators,’” an authority representative wrote. “Needless to say, we are out of the circulator business.”