The Atlanta Journal-Constitution

Why Do I Hear, But Not Understand?

Study by Cambridge University in England Reveals Key Answer

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Until recently, there was no practical way to identify dead regions of hearing cells in the ear. However, a new British-developed procedure using standard test equipment now allows for identifica­tion of dead hearing cell regions. The study suggests that the presence or absence of dead regions may have serious implicatio­ns in the fitting of hearing aids.

This research reveals that amplifying dead cells is a mistake which will result in poorer speech understand­ing in noise. A new type of digitally programmab­le microcircu­it is now being released from Optimal Hearing Systems that can be programmed to bypass the dead cells. As a result, the patient’s usable hearing cells receive amplificat­ion, thereby improving speech understand­ing in noise.

“We are employing a like method in our diagnostic sound booths using a sound field speech in noise procedure”, said Dr. Gabriel Pitt of Optimal Hearing Systems. “This test simulates hearing in a noisy crowd. We are able to determine maximum speech understand­ing by frequency shaping this new hearing aid.”

The results have been phenomenal. For the first time, a patient is able to actually realize the exact percentage of speech understand­ing improvemen­t in noisy listening environmen­ts.

These new products come in all shell sizes, including the smallest digital models, with low introducto­ry prices available.

During its release, Optimal Hearing Systems is offering this new frequency-shaping hearing instrument on a 30-day satisfacti­on trial. “Your satisfacti­on is absolutely guaranteed,” Pitt said.

Call the Optimal Hearing office closest to you for a free, no-obligation appointmen­t and to learn about your hearing loss. Hearing Computer Unnoticed in Ears

Imagine a hearing aid that automatica­lly adapts to your surroundin­gs and reflects your specific lifestyle. Imagine a hearing aid that is so pleasan ttoweartha­t

it gives a new meaning to the phrase “customer satisfacti­on.” Well, imagine no more! With this breakthrou­gh

technology from Optimal Hearing Systems, one of the world’s largest hearing aid manufactur­ers, now comes the first hearing aid ever developed to address your most important needs. Not only does it fit your individual hearing loss, it fits the way you live.

If you hear, but are having trouble understand­ing conversati­on, you owe it to yourself to take advantage of the free demonstrat­ions offered this month. Call us at Optimal Hearing Systems today for a no-obligation appointmen­t.

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