USA Today’s hypocritical bullies need ethics lesson

This week, I did something that USA Today’s executive leadership apparently hadn’t done lately: I read the newspaper’s “principles of ethical conduct for newsrooms.”

It’s pretty highfalutin’. Whether writing online or covering breaking developments, USA Today’s journalists are supposedly committed to seeking and reporting the truth, serving the public interest, exercising fair play and acting with integrity.

Now, let’s compare the lofty rhetoric with lowblow reality. On Sunday, 21-year-old University of Oklahoma quarterback Kyler Murray won the Heisman Trophy. He gave a gracious, emotional speech that celebrated his faith in God, respect for his fellow athletes, love of family, lifelong work ethic and team spirit.

But one reporter wasn’t interested in covering the actual news of the Heisman winner’s triumph. He was interested in sabotaging it. Within hours of the press conference, USA Today sports writer Scott Gleeson penned an article attacking Murray for posting “tweets using an anti-gay slur.” Murray and family awoke Monday morning to a barrage of character smears slamming his “homophobic” posts from six years ago — when Murray was 14 or 15 years old and jokingly called his friends “queer.”

Gleeson’s hit piece reeks of deceptive vigilantism, not journalism. Who “resurfaced social media’s memory?” Why, it was Gleeson himself! By creating an illusion that Murray’s schoolboy tweets were the subject of any scrutiny and outrage other than Gleeson’s own, USA Today gave us a shining example of the manufacturing of fake news. Ain’t misleading passive voice grand?

Indeed, Gleeson’s own biography is one of a social justice advocate dedicated to identity politics propaganda. Was he aiming for another award with his ambush of Murray?

Gleeson certainly got his new scalp and paraded it prominently, with aiding and abetting by USA Today’s silent, AWOL editors. Within hours of publication, Murray had apologized.

Gleeson’s new headline blared:

“Kyler Murray apologizes for homophobic tweets that resurfaced after he won Heisman Trophy.”

On Tuesday, I wrote to USA Today’s editor-inchief Nicole Carroll and executive editor for news Jeff Taylor with the following questions:

How does Gleeson’s article comport with USA Today’s stated principles of ethical conduct for newsrooms?

Specifically, how did the piece “serve the public interest,” “exercise fair play,” exhibit “fairness in relations with people unaccustomed to dealing with news media,” observe “standards of decency” and demonstrate “integrity”?

And have there been any executive leadership discussions about the piece since its publication and widespread public backlash?

The editors have not responded. In the meantime, I have more questions.

How does lying in wait in for unknown months or years and publishing a smear in the middle of the night before giving Murray a chance to respond comport with the newspaper’s promises that, “We will be honest in the way we gather, report and present news — with relevancy, persistence, context, thoroughness, balance, and fairness in mind.”

Tick tock.