ATL Authority Board of Directors adopts logo

The Atlanta-Region Transit Link Authority Board of Directors held its inaugural meeting beginning the next phase of transit for the region, according to a press release.

The 16-member board is comprised of six members appointed by state officials with the remaining members elected by local delegations to represent 10 transit districts across a 13-county region. Board members are a mix of local business leaders and elected officials who will take a renewed look at transit planning and funding to improve coordination, integration and efficiency throughout the region.

Among actions passed, the board adopted a new logo.

“The Board is committed to being inclusive and wants to collaborate with our regional partners and transit riders,” said Charlie Sutlive, ATL Board Chair. “The newly adopted ATL logo was created with a variety of stakeholder input, including qualitative and quantitative research, and a full creative process,”

That research included surveying some 500 transit riders with varying ethnicities, incomes and ridership usage, representing the 13 ATL counties.

The design of the logo resembles both a star and a compass providing clarity and guidance to transit riders. A full description and downloadable version of the design can be found on the ATL website at http://atltransit.ga.gov/.

“The new design is for agency use and provides a starting point for discussion and future decisions around regional transit branding,” explained Chris Tomlinson, ATL Interim Executive Director.

Per HB 930, after Jan.1, any newly acquired MARTA transit asset worth more than $250,000 must display the ATL brand.

The next meeting of the Atlanta-Region Transit Link Authority (ATL) Board of Directors is scheduled for January 24, 2019.