The Atlanta Journal-Constitution
TODAY’S TALKER
Edible whisky capsules create buzz on Twitter ... no, they’re not ‘pods’
Glenlivet, one of the venerable names in Scotch whisky, experimented with something new this month: a tiny whisky cocktail that comes in a clear, edible packet instead of a glass.
It even came with a hashtag for social media: #noglassrequired. But Twitter users seemed unimpressed and a little freaked out.
In a video released last week, Glenlivet described the walnutsize pouches as “edible cocktail capsules made from seaweed.”
“To enjoy them, pop the capsule your mouth and take a bite to release the delicious cocktail ingredients,” said the video, which has been viewed millions of times on Twitter.
The capsules have been compared to Gushers, sushi, Tide pods, pizza rolls, Tide pods, Tide pods and Tide pods.
Last year, Tide pods were wrapped up in a notorious “challenge” in which people filmed themselves biting down on brightly colored laundry detergent packets (of any brand) and spitting out or ingesting the contents. A few teenagers ended up in hospitals.
But whisky capsules are meant to be ingested (by people of legal drinking age). You can swallow the clear pouch, made by a London company that makes biodegradable packaging products. The Glenlivet whisky capsules aren’t trying (yet) to be the next big thing. They are available only until Sunday at Tayer + Elementary bar as part of London Cocktail Week.
Glenlivet tweeted that it is “committed to producing safe, responsible & delicious products for adults.”