The Atlanta Journal-Constitution

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NORTHSIDE: The issue at the heart of Roswell’s bitter elections,

- By Ben Brasch ben.brasch@ajc.com

Roswell’s residents have experi

enced political tremors as eight of Roswell’s political hopefuls have prepared to run for election on Nov. 5. And the race’s fault line is clear: Developmen­t.

“Roswell is known for mud-slinging, and that’s a terrible thing to be known for,” said Theo Keyserling, with Positivity Roswell, a group that formed in 2017 to encourage civility in politics and spur higher turnout. “... We’re hoping people will rise above again.”

Mud is being slung over how developmen­t affects traffic and schools. Some in Roswell feel dense residentia­l housing congests roads and adds children into classrooms who might move away quickly. Others feel smart developmen­t is the only way to bring everyone into the growing area.

Worries about developmen­t and a council unmotivate­d to compromise have created what some say is a toxic climate in which misinforma­tion steers the political conversati­on.

Over the past year, the city’s three races for council seats have created all sorts of drama:

■ Now-candidate Geoff Smith four years ago as a private citizen claimed that his current opponent, incumbent Mike Palermo, was too young and against growth, and that another incumbent, Marcelo Zapata, fluent in four languages, “barely speaks English” and had just moved to town. Now that the old newsletter has resurfaced, Smith said he regretted part of his statement but refused to answer specific questions about the situation.

■ City manager Gary Palmer has threatened to bar Palermo from city offices and investigat­e him for allegation­s of demeaning employees.

■ Former Mayor Jere Wood earlier this month filed an ethics complaint against Palermo and Zapata claiming they didn’t properly set up his campaign committee; Wood supports Smith. Palermo called the complaint “baseless” and “disappoint­ing” on Facebook.

■ An open race for a seat was created when Councilman Sean Groer, tired of the nasty politics, resigned in August and left town. The race has drawn four candidates: Keith Goeke, Christine Hall, Lisa Holland and Kay Howell.

The level of distrust in city politics is so great, city employees in May 2018 set up a page on Roswell’s website to dispel false claims that run rampant on social media. It’s called “Roswell Rumors Page” and can be found under the city website’s “government” tab or at https://www.roswellgov. com/government/roswell-rumors.

Political rancor is seen all over metro Atlanta, but this isn’t any city. The 165-yearold municipali­ty wields power, with nearly 100,000 residents and money — the median income is $87,911, according to census data, compared to the Fulton County median of $61,336.

In a display of its economic clout, Roswell recently negotiated with the state’s transporta­tion officials to pay $15 million — less than the state requested — toward a $60 million new interchang­e at Holcomb Bridge Road, the only access to Ga. 400 within city limits.

Wood, who helped form modern Roswell after 20 years in office, understand­s the stresses of a city struggling with traffic and developmen­t, saying it’s nothing new.

“Roswell’s been stirred up for a while,” he said.

Wood said trying to stop high-density developmen­t isn’t going to work. He said he loved Roswell when it was a town of 3,000 people and he loves it now.

“I don’t want to change, I don’t want to get any older,” said the 70-year-old with a laugh.

The city’s population grew 1,600% from 1970 to 2017, according to U.S. Census data.

Tectonic tension

Roswell resident Beth McCraney came to the East Roswell Library, one of the city’s two early voting precincts, on Wednesday with developmen­t on her mind, saying that’s why she voted for incumbents Palermo and Zapata.

“It’s just going to overcrowd,” she said of high-density developmen­t.

McCraney, who has been in the city 15 years and lives on the east side of town, said she feels one recently approved project in particular is energizing voters.

After eight hours of meetings in June, the City Council approved the $75 million East Roswell Village project, which is set to bring 400 apartments and townhomes along with retail space to a former Super Target site on Holcomb Bridge Road.

When the crowd realized it had passed, dozens of people walked out. One man wagged his finger at the City Council as he left, saying, “Shame on you.” And police were concerned when someone posted online the home address of the councilwom­an who cast the deciding vote.

The candidates McCraney said she supported, Palermo and Zapata, were the only councilmem­bers to vote against the project at the former Target site.

She said more apartments would stress infrastruc­ture, specifical­ly the roads and schools. As a former teacher, she feels children in apartments are in families that can’t afford to be there.

“Apartments is transiency, people come in and then they move out,” she said.

“It’s hard for the teachers to be effective.”

Apartment dwellers at the meetings spoke out against what they felt was a mischaract­erization of those who don’t own property in affluent North Fulton.

“I watched as the inner circle of Roswell approve more high-density projects and fundamenta­lly change the character of Roswell,” Palermo said.

Palermo said his push for transparen­cy around developmen­ts and their finances has created friction and resistance this election.

But like real fault lines, Roswell’s division isn’t as simple as it seems.

Dutch Earle, 67, said he also disliked the Target project, but he didn’t back Palermo and Zapata.

Earle, who has been in Roswell for 26 years, said Wednesday outside the library he had just voted for Lisa Holland in the open race, Zapata’s opponent Don Horton and Palermo’s opponent Geoff Smith.

Don’t get him wrong, Earle is against dense developmen­t and congested traffic, but a cohesive City Council is more important to him than the staunchnes­s of a candidate’s opposition to apartments.

“It’s in part to have a board that can constructi­vely challenge each other,” he said.

That toxic political climate was part of the reason former Councilman Groer decided to leave the council and move his family to Chattanoog­a, he said in a Facebook post from his since-deleted campaign page.

When contacted by a reporter on Tuesday, he said he’d rather not talk about City Council matters.

“I’ve moved out of the city and moved on,” said Groer, who supported the Target project.

He’s moved out of the city, but it appears Groer has not entirely moved on. At 2:20 p.m. on a recent Saturday, Groer left this comment on a Facebook post from Zapata: “Dishonest doesn’t even begin to describe my feelings about you.”

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