The Atlanta Journal-Constitution

Cinemas close as studios push movies into homes

Unpreceden­ted nationwide shutdown shunts new releases online.

- Jake Coyle, Associated Press

NEW YORK — U.S. movie theaters have closed nationwide due to the coronaviru­s pandemic, turning dark nearly all of the country’s 40,000-plus screens in an unpreceden­ted shutdown.

What happened

The largest chains had tried to remain open even as Hollywood postponed its upcoming release plans and guidelines for social distancing steadily diminished the recommende­d size of crowds. But after President Donald Trump on Monday urged against gatherings of more than 10 people, AMC Theaters, the nation’s largest chain, said Tuesday its theaters would close altogether.

AMC said the latest guidelines made movie theater operations “essentiall­y impossible.” It said it would close all locations in the U.S. for at least six to 12 weeks. Regal, the second-largest chain, said its theaters would close until further notice.

With movie theaters locked down for the foreseeabl­e future, some studios took the extraordin­ary step of funneling new or recently released films onto home viewing platforms. Universal Pictures said it will make its current and upcoming films available for on-demand rental, becoming the first major studio to break the traditiona­l theatrical window of 90 days. The studio said it will put movies currently in theaters — “Invisible Man,” “The Hunt,” “Emma” — up for rental as early as Friday. It also said that “Trolls World Tour,” one of the only major releases left on the April calendar, will debut in theaters and on-demand services simultaneo­usly. A 48-hour rental will cost $19.99.

Most of Europe’s cinemas have already shut down, as have those in China, India and elsewhere. North America’s shutdown came gradually. On Sunday, the mayors of New York and Los Angeles ordered their cities’ theaters closed. Government­s in Massachuse­tts and Quebec also closed theaters.

Over the weekend, ticket sales plunged to their lowest levels in at least 20 years at U.S. and Canadian theaters. Not since a quiet September weekend in 2000 has weekend box office revenue been so low.

What’s next

Universal’s move could be seen as either a watershed moment for Hollywood or an aberration due to extreme circumstan­ces. With few exceptions, the major studios have guarded the 90-day exclusivit­y window even as digital newcomers like Netflix and Amazon have challenged it. For the studios, box office still is the primary revenue generator.

 ?? JIM MONE / ASSOCIATED PRESS ?? Minneapoli­s’ shuttered Varsity Theater uses its marquee Monday for a PSA to address the need for washing hands to combat the spread of the coronaviru­s.
JIM MONE / ASSOCIATED PRESS Minneapoli­s’ shuttered Varsity Theater uses its marquee Monday for a PSA to address the need for washing hands to combat the spread of the coronaviru­s.

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