The Atlanta Journal-Constitution

A season for both thanksgivi­ng and reflection

- By Milton J. Little Jr. Milton J. Little Jr. is president and CEO of United Way of Greater Atlanta.

It’s been a tough year, filled with both loss and unpreceden­ted crisis. For Greater Atlanta residents, the pandemic added to an already difficult battle many were waging with health and economicwe­ll- being in a city that has long struggled with worrisome inequities.

But despite all the tragedy, I remain hopeful. Amid the trials of 2020, our community displayed resilience and the values of unity, diligence and selflessne­ss in ways few ever could have.

In mid- March, United Way of Greater Atlanta and the Community Foundation for Greater Atlanta establishe­d the Greater Atlanta COVID- 19 Response and Recovery Fund to channel resources to nonprofits thatwere on the front lines of our region’s COVID- 19 response efforts.

The success of this undertakin­g directly depended upon the generosity of our Greater Atlanta residents and the ingenuity of our nonprofit community. The challenges COVID- 19 presented were unlike any we had ever seen and required immediate, undivided attention. The room for error was razorthin. Lives hung in the balance.

Unsurprisi­ngly, our Greater Atlanta community rose to the occasion. Thousands of individual donors — some ofwhomwere likely facing their own hardships — prioritize­d thewell- being of others and supported our region’s COVID- 19 relief efforts with unparallel­ed generosity.

Many folks contribute­d by donating their unique talents. In one instance, a 17- year- old dancer based out of Sandy Springs organized choreograp­hers, profession­al dancers and competitiv­e dancers from across the country to put on a show called “Dancers for COVID- 19 Relief.” They were able to donate more than $ 2,000 to COVID- 19 relief efforts.

The Robert W. Woodruff Foundation, the Arthur M. Blank Family Foundation, and the Klump Family Foundation — just to name a few — continued in their tradition of altruism and financiall­y bolstered Greater Atlanta’s response in a massive way. Atlanta corporatio­ns like Delta Air Lines, Chickfil- A and the Coca- Cola Foundation stepped up without hesitation. Local mainstays like R. Land created the iconic Wash for ATL fundraisin­g campaign and Best End Brewing found ways to rally portions of the community we hadn’t been able to reach before.

As a direct consequenc­e of this unrivaled charity, 455 nonprofits in Greater Atlanta, shoulderin­g the burden of a crippling economic and health crisis, kept their lights on and served residents in whatever ways they could.

The Atlanta Community Food Bank expanded its operations to accommodat­e for the alarming spike in food insecurity. Atlanta Partners for Education distribute­d laptops and internet access to support their students in the switch to online learning. CHRIS 180 developed telehealth services to offer virtual therapy to those with behavioral health needs. Good Samaritan Health Center remained open to serve as a frontline health facility, while adjusting its sanitation measures to keep COVID- 19 at bay. The YMCA, recognizin­g the dwindling availabili­ty of child care options, modified its facilities to safely look after the children of essential workers.

Our medical personnel, educators, agricultur­al workers, grocery store employees, sanitation profession­als, law enforcemen­t officials and countless other essential workers remained on the front lines, heroically enduring calamity for the sake of our community.

We, as Greater Atlantans, have so much to be thankful for this year. As we embrace the holiday season, I implore you all to spread that word of thanks to one another.

For you all, the residents of Greater Atlanta, took it upon yourselves to deeply and genuinely care for your neighbors at a time when our community could not have survived without it.

That leads me to believe that if we choose to, we can orchestrat­e an equitable recovery that yields a community far stronger than the one that existed before COVID- 19. A community where all children and families have the opportunit­y to reach their greatest potential.

To our corporate, nonprofit, philanthro­pic, foundation­al and resident partners: Thank you.

May your altruism continue to guide you this year and the next and may we all remember how much we can accomplish when we choose to live united.

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MiltonJ. Little

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