The Atlanta Journal-Constitution

Buckhead cityhood idea ill-advised

- By Sam Massell Sam Massell was mayor of Atlanta, 1970-1974, and president of the City Council, then called the Board of Aldermen, from 1962-1970.

When I was mayor of Atlanta more than 50 years ago, with a larger population but smaller budget, I set about becoming part of every organizati­on of record, from the Fraternal Order of Police to the American Civil Liberties Union. I learned fast that the place I could best influence opinion was personal contact with the masses. Since retiring a year ago, I have purposely shied away from any civic controvers­y. However, the current ill-advised proposal to make the Buckhead community a separate city has excited me to reiterate my longstandi­ng opposition to such.

I don’t want to see our city cut into several slices, believing that — in the long range — it would degrade the quality of life of the new creations and the remaining citizens.

When I was in office, building and protecting the Atlanta brand became my daily commitment. I read books and attended seminars to emulate the master of this challenge — the soft drink company birthed and headquarte­red here. I learned that it could take years to build a brand. I learned as well some years later that the same firm could dramatical­ly damage its brand with introducti­on of a test beverage not appreciate­d by its loyal clientele.

A half-century later, I’m still in love with our city and still have faith we shall overcome our dip of the day. We now face a new mayor’s race; and although I was one of the first to advise candidates that crime was the main issue, attitude will transcend this.

Whatever our mantra, it doesn’t need another study

Taking Buckhead away will bankrupt Atlanta ... crippling all developmen­t.

for the shelf! I’m alluding to the effort of those who would carve out a part of our city. This is an idea that I’ve been opposed to every time it has appeared.

Atlanta, like other incorporat­ed areas, is a creature of the state. I don’t know many of the young members of our legislativ­e delegation, but suspect they have the collective wisdom to avoid depleting an existing successful leadership.

I hope that our next mayor will have visited every neighborho­od and every house of worship and every other organized group. Let the leader of

each know your interests. Cull the best ideas and build a platform of peace.

Academicia­ns have long preached that less government was better government. Note that taxes may be more in one part of the city because there is

more developmen­t, just as success normally results in greater contributi­ons to charities to help others.

Taking Buckhead away will bankrupt Atlanta and be reported nationally, crippling all developmen­t. It would

likely complicate public safety, with no improvemen­t in crime prevention. It would destroy the community brand, which would require decades to rebuild. And it would increase taxes and diminish services.

To test these thoughts, check with your clergy, with your elected officials, with your employer, with your civic leaders and others.

As a student of government, now at 94 years of age, I shudder to think how much it can damage our brand if any major section of our population is separated from the balance of us.

Please pledge today that you will stay alert and stay together.

 ?? HYOSUB SHIN/HYOSUB.SHIN@AJC.COM ?? Former Mayor Sam Massell says separating Buckhead from Atlanta would likely complicate public safety, with no improvemen­t in crime prevention. It would destroy the community brand, increase taxes and diminish services.
HYOSUB SHIN/HYOSUB.SHIN@AJC.COM Former Mayor Sam Massell says separating Buckhead from Atlanta would likely complicate public safety, with no improvemen­t in crime prevention. It would destroy the community brand, increase taxes and diminish services.
 ?? COURTESY ?? The group that supports Buckhead cityhood wants crime addressed by the city of Atlanta.
COURTESY The group that supports Buckhead cityhood wants crime addressed by the city of Atlanta.
 ??  ?? Massell
Massell

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