Amazon unveils new Fire-branded televisions, streaming device

Are you a fan of the Amazon Fire TV platform? If so, you may be ready to take the next step in your Amazon life by purchasing an Amazon-branded TV.

The internet retail giant announced Sept. 9 that it’s going to offer two Amazon Fire TVS that will allow you to enjoy all the things you like about your Amazon Fire experience straight from a high-definition television. No streaming device will be required.

Though that has been possible on select TVS in the past, such as some Toshiba and Insignia branded models, these will be the first to carry the Amazon branding.

This is a move that places Amazon squarely in the crossover space that streaming dongle experts Roku entered just a couple of years ago.

Beginning in October, you’ll be able to buy Amazon-branded televisions either online at Amazon.com or in person at Best Buy locations.

The two new television series are called the Amazon Fire TV Omni Series and the Amazon Fire TV 4-Series. The new streaming stick is called the Amazon Fire TV Stick 4K Max.

Starting at $409.99 and available as soon as Oct. 27, the Omni Series will be released in five different versions.

The Amazon Fire TV 4-Series is slightly cheaper than the Omni Series and does not include the hands-free Alexa technology. The price starts at $369.99.

The newest version of the popular Amazon Fire TV Stick, dubbed the “4K Max,” will be available Oct. 7 and will retail for $54.99.

Since Amazon is entering the market with such competitively priced televisions, Clark Howard predicts that we may see a “bargain wave” of sales from existing television manufacturers and retailers trying to compete. He says that’s great news for consumers who aren’t loyal to certain brands of TVS.

See more at clark.com.

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Editor’s note: This article was written by Nick Cole and originally appeared on Clark.com.