NBA’S Stephen Curry, Uconn star Azzi Fudd team up on SC30 brand

Stephen Curry has made Azzi Fudd his Splash Sister.

Curry is bringing the star Connecticut freshman into his SC30 Inc. brand in a unique, wide-ranging partnership that will support her successes both on and off the court as the nation’s top recruit builds her collegiate career: a multidimensional name, image and likeness contract.

Golden State’s reigning NBA scoring champion, with two young daughters, has long been dedicated to helping women shine and vowed to do more for the women’s game. In 2018, Fudd participated in Curry’s elite camp as one of two women invited to take part, and she and Curry have continued to build their friendship since. Curry also held an all-girls camp that summer.

Fudd’s involvement with SC30 — the athlete-run organization handling Curry’s off-court business — will entail far more than strictly a sponsorship deal, too.

Curry plans to personally mentor the 5-foot-11 guard from Arlington, Virginia, who played at St. John’s College High School in Washington, D.C., as she balances school, basketball and the demands of being a face for female athletes. He wants to help Fudd show the world who she is through not only her personality and passions but by also providing a platform and financial backing to share her values and ideas.

“Azzi Fudd is the best choice to start a brand relationship like this because she is the next face of women’s basketball and has been a part of SC30 Inc. and the Curry Brand family since she was an invitee to the All-american Camp,” Curry said.