The Atlanta Journal-Constitution
How to write a cover letter
Don’t let writing about yourself derail your plans to apply.
Why do you need to know how to write a cover letter? Picture this: You’ve found the perfect job, hit the “apply” button, and started the process with your engines revved and ready. But wait! Slam the brakes! They want a cover letter. Don’t let this request derail you. We know writing about yourself can be especially tricky, but in order to have a successful job search, you really do need to make a cover letter that sells your skills to a hiring manager.
What is a cover letter?
A cover letter is a one-page document that, along with your resume, is sent with your job application. A cover letter is your chance to tell a potential employer why you’re the perfect person for the position and how your skills and expertise can add value to the company. The letter should be professional but personable and serve as a sort of introduction.
Do I need to send a cover letter?
A lot of job seekers today wonder if a cover letter is still appropriate to send — and the answer is yes! Even if an employer doesn’t ask for a cover letter, it couldn’t hurt to send one. In fact, it can help you get someone’s attention in a different way, and it can be a great way to display your enthusiasm for the job and company.
Basic elements of a cover letter
These five steps are the basis of how to write a cover letter:
■ Greeting: Address your cover letter to the proper person.
■ Opening: Write a personable, inviting opening paragraph that notes how your skills are a perfect fit to the job and displays your enthusiasm.
■ Hook: Highlight your past achievements as they relate to the job you’re applying for.
■ Skills: Emphasize additional relevant skills, such as computer languages or certifications.
■ Close: Briefly recap your strengths as a candidate, and include your contact information.
How to write a cover letter: Do’s
■ Add cover letter keywords: Just like with your resume, your cover letters should be customized for each job you apply to. Use these tips to create a cover letter template, and then fill in the specific details for each position. Start by reviewing the job description. In it, you will find important keywords that let you know what kind of employee the company is hoping to find. Use these same keywords throughout your cover letter.
■ Adapt for the company: Each version of your cover letter should talk about how your skills will benefit the particular company that you want to work for. You want to target the company’s needs — not your own. Demonstrate how you could help them achieve their goals. Remember: You’re selling yourself in a resume and a cover letter, but the employer has to want to buy.
■ Show you “get” them: Your cover letter should demonstrate that you have done some research into what the organization’s pain points are. Presenting yourself as a solution to a hiring manager’s problem can help your cover letter take the right tone. If you’re applying to an administrative position, be sure to mention your time-management skills; if you’re an IT professional, include your expertise in improving efficiency. Always ask yourself: How can I help this company?
■ Proofread: Slowly review your cover letter to make sure everything reads properly. Have someone else read your cover letter for backup.
How to write a cover letter: Don’ts
■ Don’t repeat yourself: Don’t regurgitate everything that’s in your resume — offer deeper insights into what your resume doesn’t say. Provide an in-depth explanation of some of your key achievements at your last job, for instance, and how those accomplishments could help the company. Or tell a story about a tough problem you solved.
■ Check your ego: While you want to appear competent, arrogance can turn a recruiter off, so don’t say, “Throw away all those other resumes — I’m your guy!” Show enthusiasm and a positive attitude, but don’t overdo it.
■ Avoid form letters: The point of a cover letter is to make a personal connection with the reader. Tailor your letter specifically to each company you send it to. Plus, recruiters can see form cover letters from a mile away.