» Mercedes-Benz Stadium will get temporary World Cup name change,

Since FIFA bans corporate names, local venue will be called Atlanta Stadium.

In a FIFA peculiarity, Mercedes-Benz Stadium won’t be referred to by its bought name during the 2026 World Cup. Instead, FIFA will refer to the $1.6-billion venue by a more generic moniker — Atlanta Stadium, according to a stadium spokesman.

Why? FIFA prohibits use of corporate sponsors in stadium names.

Other details are unclear. Stadium officials said they don’t yet know what that prohibition means for any other Mercedes-Benz signage in or on the building, which includes the carmaker’s logo on its retractable roof.

The same name rule will hold true for the other 10 U.S. World Cup venues, all with corporate sponsors. In all, 12 of the 16 stadiums in North America that will host games have sponsorships.

Atlanta and Mercedes-Benz will host eight games in the 2026 World Cup, including one of the semifinals.

AP 2017 For the duration of the 2026 World Cup, Atlanta’s Mercedes-Benz stadium, where eight matches will be played, will be known as Atlanta Stadium.