Google to require AI alert on political ads

Google will soon require that political ads using artificial intelligence be accompanied by a prominent disclosure if imagery or sounds have been synthetically altered.

Starting in November, just under a year before the US presidential election, Google said in an update to its political content policy affecting YouTube and other services that disclosure of AI to alter images must be clear and conspicuous and be located somewhere that users are likely to notice it.

Though fake images, videos, or audio clips are not new to political advertising, generative AI tools are making it easier to do, and more realistic. Some presidential campaigns in the 2024 race — including that of Florida GOP Governor Ron DeSantis — already are using the technology.

The Republican National Committee in April released an entirely AI-generated ad meant to show the future of the United States if President Biden is reelected. It employed fake but realistic photos showing boardedup storefronts, armored military patrols in the streets, and waves of immigrants creating panic.

In June, DeSantis’ campaign shared an attack ad against his GOP primary opponent Donald Trump that used AI-generated images of the former president hugging infectious disease expert Dr. Anthony Fauci.

Last month the Federal Election Commission began a process to potentially regulate AI-generated deepfakes in political ads ahead of the 2024 election. Such deepfakes can potentially include synthetic voice of political figures saying something they never said.