The Boston Globe

Johnson tightens gripon Fidelity

Keeping a close eye on far-flung ends of family empire

- By Loukia Gyftopoulo­u

LONDON — The news quickly spread through Fidelity in London: Abigail Johnson, heir to the US fund giant founded by her grandfathe­r, was tightening the screws on the family empire.

Anxious employees at Fidelity Internatio­nal, a globe-spanning business based in Bermuda and run out of London, began eyeing the door. Soon dozens were getting nudged out. Then the face of the operation, CEO Anne Richards, resigned.

Finally, on March 6, the hammer fell: Fidelity Internatio­nal began culling 1,000 jobs, nearly one out of every 10 employees.

The job cuts may only be the start. Johnson has started seeding Fidelity Internatio­nal with executives who are intimately familiar with how things work in the family’s Boston stronghold. The goal is to get the business back on track as costs and asset outflows have risen, people familiar with the matter say.

To anyone wondering just who’s in charge now, consider: Fidelity Internatio­nal no longer has a CEO. It bestowed that title on Richards, Dame Commander of the British Empire and a media-savvy member of the Davos set. Her replacemen­t, an American who spent 20 years at Fidelity in Boston, will hold a lesser title: president.

Like his predecesso­r, he’ll report to Abby Johnson – chair of Fidelity Internatio­nal.

Inside Fidelity Investment­s, a private US company with 75,000 employees, 50 million customers, and $4.9 trillion of assets, the implicatio­ns are clear. A decade into her reign atop the firm establishe­d by her grandfathe­r Edward “Ned” Johnson II in 1946 – and built into a giant by her father Edward “Ned” Johnson III – Abby Johnson seems determined to shake up a few things.

Johnson, 62, CEO of FMR, parent of Fidelity Investment­s, has pushed Fidelity Investment­s far beyond its

roots. She’s reduced the company’s reliance on old-fashioned mutual funds – ‘80s stock-picking stars like Peter Lynch, of Magellan Fund fame, have long since faded from the scene – and embraced low-cost index funds popularize­d by US rival Vanguard Group.

Johnson also has expanded into brokerage services, financial advice, cryptocurr­encies, and venture capital, at times with mixed success. In London, Fidelity Internatio­nal has been slower to change but has also pushed into retail brokerage and more recently into private markets. It doubled headcount in certain department­s, but those moves have blown out costs, people familiar with the matter said.

In Boston, Johnson recently shuffled management at Fidelity Investment­s and cut 700 jobs (to put Fidelity’s size in context, Goldman Sachs Group Inc. has 45,300 employees to Fidelity’s 75,000). Now London is coming in for a similar treatment.

Johnson almost never speaks to the news media and declined to be interviewe­d for this story. Fidelity Internatio­nal did not make Richards, 59, who will become vice chair of the firm, available for an interview.

In a statement, Fidelity Internatio­nal said of the developmen­ts and of Johnson: “Our senior management team and board collective­ly decides the strategy for the organizati­on. Our chairman fulfills that role, as you would expect a chairman to do.”

Fidelity Investment­s has legions of fans in the United States. Fidelity Internatio­nal, by contrast, has mostly flown under the radar. It was set up in tax-friendly Bermuda with the aim of managing mutual funds specifical­ly for non-US investors.

London, initially home to a research arm, grew into a key base. Today the company has a presence in 25 or so other locations around the world, including Hong Kong, Tokyo, and Mumbai.

Establishe­d in 1969 as the overseas arm of the Johnsons and spun out as a separate company 11 years later, Fidelity Internatio­nal is now being pushed to fall in line.

The Johnsons are said to control roughly 40 percent of the business, known internally as FIL (Fidelity declines to disclose the exact current stake). Fidelity Internatio­nal executives and other senior staff control the rest.

Technicall­y, FIL is an independen­t company with its own board. But people inside and close to the firm are under no illusions about who’s calling the shots. In UK corporate filings, Fidelity Internatio­nal characteri­zes Johnson as the only person “with significan­t influence or control.”

She became chair of FIL in 2016, two years after succeeding her father as head of Fidelity Investment­s parent FMR (Ned Johnson, who also preceded her as FIL chair, died in 2022, at age 91.)

From the start, Abby Johnson took a close interest in Fidelity Internatio­nal, former long-standing staff say. She’s maintained a strong relationsh­ip with many of its senior executives, including those on the investment side.

But the message people at Fidelity Internatio­nal are hearing these days is a little less friendly: Get it together. Some funds have hemorrhage­d assets, even as costs have climbed, people familiar with the operation say.

The cuts announced internally in early March followed months of creeping dread. London executives had been warning that the pressure was building, according to employees. Insiders say dozens of people – from the investment, wealth, and compliance teams, among others – were quietly shown the door in small, unofficial rounds of layoffs before the bigger, official one in March.

In a statement, Fidelity Internatio­nal said cost pressure has challenged the industry and that the firm is continuall­y looking at steps to right-size the business.

A full picture of Fidelity Internatio­nal is difficult to piece together because of the company’s structure. But interviews with about a dozen current and former employees paint a portrait of Fidelity Internatio­nal. Regulatory filings in the United Kingdom also offer a glimpse.

Over the past few years, the performanc­e of the UK business – which handles about half of Fidelity Internatio­nal’s $776 billion in assets under management and accounts for roughly a third of its employees – has been mixed. In 2022, for instance, its assets fell 16 percent. Revenue rose 6 percent that

Fidelity employees in London could tell Ned Johnson was in town by the Wellington boots outside his door. A clue to Abby Johnson’s arrival: more flowers at the reception desk.

year, but costs rose even more: 11 percent. Headcount jumped by 12 percent.

The bigger picture isn’t great either. According to Morningsta­r Inc., $15 billion flowed out of Fidelity Internatio­nal’s actively managed funds in 2023.

That’s only $3 billion less than all the money that flowed into them between 2018 and 2023.

Over the past three years, overall costs have risen faster than revenue, according to UK regulatory filings and people familiar with the operation.

The Johnsons have certainly kept tabs on their London outpost over the years. Like her father, Abigail Johnson tends to visit London several times a year.

Once, employees could tell Ned Johnson was in town by the Wellington boots outside his door. A clue to Abby Johnson’s arrival: more flowers at the reception desk.

When Richards arrived, she needed few introducti­ons. She was made Dame in 2021 by Queen Elizabeth II. With a high public profile and penchant for courting the media, she stands in sharp relief to the press-shy Johnson.

She was only the second outsider in FIL’s history to be appointed CEO without first having spent time at Fidelity Internatio­nal or FMR.

In an interview with the Financial Times published in 2020, a year into her tenure as CEO, Richards acknowledg­ed that Fidelity Internatio­nal hadn’t shined as brightly as many might’ve hoped. She said her ambition was to turn Fidelity Internatio­nal into the asset manager everyone wanted to beat.

That job now falls to her successor, Keith Metters, a Fidelity lifer who arrived in London four years ago.

 ?? ANDREW HARRER/BLOOMBERG NEWS ?? Abigail Johnson has been the CEO of Fidelity, which was founded by her grandfathe­r, for a decade.
ANDREW HARRER/BLOOMBERG NEWS Abigail Johnson has been the CEO of Fidelity, which was founded by her grandfathe­r, for a decade.

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