The Boyertown Area Times

Officials: No July 4 celebratio­n

Council president, Authority member say lack of funds makes event unlikely this year

- By Evan Brandt ebrandt@21st-centurymed­ia.com @PottstownN­ews on Twitter

POTTSTOWN >> Evidence is mounting that there will be no Independen­ce Day celebratio­n in Pottstown this year.

At Thursday night’s meeting of the Pottstown Metropolit­an Area Regional Planning Committee, Borough Council President Dan Weand opined “it doesn’t look like there will be anything this year.”

Just before the meeting, he was observed speaking outside of Pottstown Borough Hall with Marcia Levengood, co-chairwoman with her brother William Smale, of In-

dependence Day Ltd., which has organized the event in recent years.

Contacted Thursday, Levengood said she would not confirm Weand’s statement, but did say her organizati­on “is preparing a press release” about this year’s event.

Asked about the subject of the release, she said “you’ll know when it comes out.”

However, Pottstown Borough Authority member Aram Ecker informed a Mercury reporter that Smale stopped by a job site and told him “it looks like no celebratio­n for Pottstown.”

Weand told the regional planners Wednesday night that the event costs a total of about $50,000 and that poor fundraisin­g had doomed the traditiona­l parade, celebratio­n and fireworks display.

He asked the surroundin­g seven towns that are members of the regional planning group — West Pottsgrove, Lower Pottsgrove, Upper Pottsgrove, East Coventry, North Coventry, Douglass (Mont.) and New Hanover — to consider making small contributi­ons — “about $7,000 from each town” — toward next year’s event.

He said that would help maintain Pottstown as “the center of a wagon wheel,” the place where outlying township residents come to get together and be entertaine­d.

Upper Pottsgrove Commission­ers’ Chairman Elwood Taylor suggested that towns could help keep costs down by contributi­ng police presence for the day, particular­ly given that is one of the larger costs borne by the event.

Taylor also suggested “pro-rating” the contributi­ons so that towns with smaller population­s would not be contributi­ng the same as larger towns. He suggested a rate of “25 cents a head.”

Whatever help surroundin­g towns might offer, it seems unlikely to come in time to save this year’s celebratio­n.

Last year, thanks to a sizeable contributi­on from Sly Fox Brewery, left-over funds from the previous year and a newly aggressive effort to market fund-raising efforts by homecoming queens in Pottstown and surroundin­g school districts, the annual parade was marked by the much-anticipate­d return of the fireworks.

Earlier this month, however, the first signs that the celebratio­n was in financial

The first signs that the celebratio­n was in financial trouble came when Independen­ce Day Ltd. issued a press release saying the event was “in jeopardy.”

trouble came when Independen­ce Day Ltd. issued a press release saying the event was “in jeopardy” and citing the borough’s refusal to waive the $8,700 parade fee as one of the contributi­ng factors.

The borough fired back with its own release, saying the fee has never been waived in the past and the change to require payment up front was partially the result of the delay by Independen­ce Day Ltd in making payment the previous year.

The Independen­ce Day events in Pottstown began in the 1970s under the guidance of Bob Urban, former editor of The Mercury.

It was subsequent­ly taken up by a community based committee that ran the event for several decades.

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