Head­lamp safety at the core of new cam­paign

The Calvert Recorder - Southern Maryland Automotive Trends - - Front Page -

To many mo­torists, “ve­hi­cle main­te­nance” means oil changes ev­ery 3,000 miles and weekly trips to the car wash. But there’s more to main­tain­ing a ve­hi­cle than keep­ing it look­ing good on the road and tend­ing to what’s un­der the hood.

Rec­og­niz­ing the im­por­tance of night­time vis­i­bil­ity and how of­ten head­lamp main­te­nance is over­looked, Lu­mileds (founded by Philips) has launched a global safety cam­paign to in­crease aware­ness about head­light bulb tech­nol­ogy and the im­por­tance of re­plac­ing head­light bulbs in pairs.

The fil­a­ments of head­light bulbs age as the bulbs are used and ex­posed to the el­e­ments, which in­clude sun­light, ozone and other en­vi­ron­men­tal fac­tors. As they age, the bulbs be­come frag­ile and light be­gins to de­te­ri­o­rate, typ­i­cally within two to three years of ini­tial us­age. In some cases, ag­ing bulbs may be de­liv­er­ing up to 30 per­cent less light than they de­liv­ered when they were brand new.

When driv­ing at night, many mo­torists may no­tice that some­times one head­lamp seems to be putting out more light than the other. While this is in­con­ve­nient, driv­ers may not know why it’s also un­safe. When one head­lamp bulb is pro­duc­ing a sub­stan­tially weaker light out­put than the other, the re­sult is an un­bal­anced and in­con­sis­tent light beam that can di­min­ish driver vis­i­bil­ity at night, when driv­ers’ visual acu­ity is nat­u­rally re­duced by as much as 70 per­cent.

Ev­ery­one on the road is af­fected when light beams em­a­nat­ing from ve­hi­cle head­lamps are un­bal­anced. Driv­ers of ve­hi­cles that are pro­duc­ing un­even light beams will be driv­ing with com­pro­mised vis­i­bil­ity. Com­pro­mised night­time vis­i­bil­ity is a cause for con­sid­er­able con­cern, as the Na­tional Safety Coun­cil® notes that traf­fic death rates are three times greater at night than dur­ing the day.

But on­com­ing mo­torists are also af­fected by un­bal­anced, in­con­sis­tent light beams. Such mo­torists may have difficulty see­ing and iden­ti­fy­ing ve­hi­cles with just one head­light op­er­at­ing at peak ca­pac­ity, and some may even mis­take on­com­ing cars and trucks for mo­tor­cy­cles. That can cre­ate po­si­tion­ing is­sues that put driv­ers on both sides of the street in jeop­ardy.

By re­plac­ing head­light bulbs in pairs, driv­ers are do­ing their best to en­sure their ve­hi­cles pro­duce con­sis­tent, bal­anced light beams that can make night­time driv­ing safer for ev­ery­one on the road. Lu­mileds also notes the long-sup­ported au­to­mo­tive in­dus­try stan­dard of re­plac­ing var­i­ous ve­hi­cle parts in pairs. Re­plac­ing parts such as tires, brakes, shocks and wiper blades in pairs en­sures ve­hi­cles will main­tain proper bal­ance and function prop­erly when driv­ing at night and dur­ing the day.

Driv­ers’ night­time vis­i­bil­ity suf­fers greatly when one head­light bulb is pro­duc­ing sig­nif­i­cantly less light than the other. Re­plac­ing bulbs in pairs can help mo­torists make the road safer for them­selves and their fel­low driv­ers. More in­for­ma­tion is avail­able at www.philips.com/au­to­mo­tive.

Metro Creative Con­nec­tion

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