Rebirth of circus: No animals in new tour
NEW YORK — The Ringling Bros. and Barnum & Bailey circus has been reimagined and reborn without animals as a high-octane family event with high-wire tricks, soaring trapeze artists and bicycles leaping on trampolines.
Feld Entertainment, which owns the “Greatest Show on Earth,” has revealed what audiences can expect during the show’s upcoming 2023 North American tour, kicking off this fall.
The 75 performers from 18 countries will include performers on a triangular high wire 25 feet off the ground, crisscrossing flying trapeze artists, a spinning double wheel powered by acrobats, and BMX trail bikes, unicycle riders and skateboarders doing flips and tricks.
The tour kicks off Sept 29-Oct. 1 in Bossier City, Louisiana, then goes to Ohio, Wisconsin, Pennsylvania, Ohio, Illinois, Missouri, Maryland, Michigan, Indiana and ends the year in Oklahoma. It restarts in 2024 in Florida, home to Feld Entertainment.
The show is a complete rethink of a modern circus.
Feld Entertainment has been working on everything from how to integrate clowns, the branding and the merchandise over the past four years.
“We knew we were going to come back. We didn’t know exactly how,” said Kenneth Feld, chair and CEO of Feld Entertainment. “It took us a long time to really delve in and take a look at Ringling in different ways. It became a re-imagination, a rethinking of how we were going to do it.”
The circus took down its tents after years of declining ticket sales as customers became conflicted about the treatment of circus animals. Court battles led to the end of elephant acts in 2016. People for Ethical Treatment of Animals has praised the “animal-free revamp” of the new production.
The rebirth extends the circus’ run that dates back to a time before automobiles, airplanes or movies, when Ulysses S. Grant was president and minstrel shows were popular entertainment.
“There is no substitute for live entertainment. You cannot get an emotional response from people looking at a two-dimensional screen as you can when they are experiencing ‘The Greatest Show on Earth’ or any kind of live entertainment,” Feld said.
The new production design includes movable staircases and two main stages. Audiences will have a 360-degree view with live camera feeds and virtual reality, and lighting and sound design that tracks the performer.
“The technology in the show is about enhancing experience, not just technology,” said Juliette Feld Grossman, chief operating officer of Feld Entertainment.
Grossman said that when she and her team were rethinking what the circus could be, they landed on the concept of fun and a sense of play being critical. She promises to “give the audience something that they haven’t seen or that they didn’t even know to anticipate.”
The Feld family, which bought the circus in 1967, has branched out, buying and creating other touring shows such as Disney on Ice, Marvel Live and Monster Jam.