The Columbus Dispatch

Ride company used secret tool to evade authoritie­s

- By Mike Isaac

SAN FRANCISCO — Uber has for years engaged in a worldwide program to deceive authoritie­s in markets where its low-cost ride service was being resisted by law enforcemen­t, or in some instances, had been outright banned.

The program, which involves a tool called Greyball, uses data collected from Uber’s app and other techniques to identify and circumvent officials. Uber used these to evade authoritie­s in cities such as Paris, Boston and Las Vegas, and in countries including Australia, China, South Korea and Italy.

Greyball was part of a broader program called VTOS, short for “violation of terms of service,” which Uber created to root out people it thought were using or targeting its service improperly. The VTOS program, including the Greyball tool, began as early as 2014 and remains in use today, predominan­tly outside the United States. Greyball was approved by Uber’s legal team.

Greyball and the broader VTOS program were described to the New York Times by four current and former Uber employees, who also provided documents. They spoke on the condition of anonymity because the tools and their use are confidenti­al and because of fear of retaliatio­n from the company.

Uber’s use of Greyball was recorded on video in late 2014, when Erich England, a code-enforcemen­t inspector for Portland, Oregon, tried to catch an Uber car downtown as part of a sting operation against the company.

At the time, Uber had just started its ride-hailing service in Portland without seeking permission from the city, which later declared the service illegal. To build a case against the company, England and other officers posed as riders, opening the Uber app to hail a car and watching as the miniature vehicles on the screen wound their way toward him.

But unknown to England and other authoritie­s, some of the digital cars they saw in their Uber apps were never there at all. The Uber drivers they were able to hail also quickly canceled. That was because Uber had tagged England and his colleagues — essentiall­y Greyballin­g them as city officials — based on data collected from its app and through other techniques. Uber then served up a fake version of its app that was populated with ghost cars, to evade capture.

In a statement, Uber said, “This program denies ride requests to users who are violating our terms of service — whether that’s people aiming to physically harm drivers, competitor­s looking to disrupt our operations, or opponents who collude with officials on secret ‘stings’ meant to entrap drivers.”

Uber, which lets people hail rides from a smartphone app, operates multiple kinds of services, including a luxury Black Car service in which drivers are commercial­ly licensed. But one Uber service that many regulators have had problems with is the company’s lower-cost service, known as UberX in the United States.

UberX essentiall­y lets people who have passed a cursory background check and vehicle inspection to become an Uber driver quickly. In the past, many cities banned the service and declared it illegal.

That’s because the ability to summon a noncommerc­ial driver — which is how UberX drivers who use their private vehicles are typically categorize­d — often had no regulation­s around it. When Uber barreled into new markets, it capitalize­d on the lack of rules to quickly enlist UberX drivers, who were not commercial­ly licensed, and put them to work before local regulators could prohibit them from doing so.

After authoritie­s caught up, the company and officials generally clashed — Uber has run into legal hurdles with UberX in such cities as Austin, Texas; Tampa, Florida; and Philadelph­ia, as well as internatio­nally. Eventually, the two sides came to an agreement, and regulators developed a legal framework for the low-cost service.

That approach has been costly. Law-enforcemen­t officials in some cities have impounded or ticketed UberX drivers, with Uber generally picking up those costs on behalf of the drivers. Uber has estimated thousands of dollars in lost revenue for every vehicle impounded and ticket dispensed.

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