Nordstrom selling jeans caked in fake dirt
Nordstrom is selling “mud-stained” jeans to the tune of $425.
They’re called the “Barracuda Straight Leg Jeans” and come with some sort of fake mud substance caked all over them. (It’s not clear what that substance is.) The knees, pockets and crotch of the jeans appear bear most of the faux brown muck.
And as CNN discovered, “the dirt does not wash out, because it’s actually not real dirt.”
The jeans were designed by PRSP and are sold on Nordstrom’s website, which describes them this way:
“Heavily distressed medium-blue denim jeans in a comfortable straight-leg fit embody rugged, Americana workwear that’s seen some hard-working action with a crackled, caked-on muddy coating that shows you’re not afraid to get down and dirty.”
A few people with jobs that involve getting “down and dirty” are pretty miffed.
Among them is Mike Rowe, the former host of TV’s “Dirty Jobs,” who channeled his befuddled anger in a Facebook post that’s been shared more than 13,500 times and liked more than 31,000 times as of Wednesday morning.
“This morning, for your consideration, I offer further proof that our country’s war on work continues to rage in all corners of polite society,” he wrote of the jeans. “Finally — a pair of jeans that look like they have been worn by someone with a dirty job … made for people who don’t.”
“But forget the jeans themselves for a moment, and their price, and look again at the actual description,” Rowe wrote. “‘Rugged Americana’ is now synonymous with a ‘caked-on, muddy coating.’ Not real mud. Fake mud. Something to foster the illusion of work. The illusion of effort. Or perhaps, for those who actually buy them, the illusion of sanity.”
He added later in the post, “The Barracuda Straight Leg Jeans aren’t pants. They’re not even fashion. They’re a costume for wealthy people who see work as ironic — not iconic.”