The Columbus Dispatch

Walmart.com teams up with Lord and Taylor

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NEW YORK — Walmart will devote a section on its website to upscale Lord & Taylor, the latest strategic partnershi­p as retailers make alliances.

The initiative announced Monday will start next spring. Lord & Taylor hopes it’ll attract new customers already buying higher-end products on walmart. com. For Walmart, which has bought trendy fashion brands like ModCloth and Bonobos as it tried to broaden its customer base, the partnershi­p is another move toward trying to create a premium online fashion destinatio­n.

Neither company would disclose the financial details of the arrangemen­t.

Walmart’s big push to expand online comes as it tries to position itself to challenge Amazon. Department stores have lost customers, and Lord & Taylor’s parent company is selling the New York flagship building and will lease back some of the space.

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