Eloquii pulls ad­ver­tis­ing from Sean Han­nity show

The Columbus Dispatch - - Market Summary - MARK WIL­LIAMS By Tim Feran In­for­ma­tion from the As­so­ci­ated Press was in­cluded in this story. tferan@dis­patch.com @tim­feran

Colum­bus-based plus-size re­tailer Eloquii is one of the com­pa­nies that has pulled its ad­ver­tis­ing from Sean Han­nity’s Fox News Chan­nel show af­ter the host was crit­i­cized for his per­ceived de­fense of Repub­li­can Alabama Se­nate can­di­date Roy Moore, who is ac­cused of sex­ual con­tact with a 14-year-old girl sev­eral decades ago.

In a Twit­ter post­ing re­spond­ing to sev­eral in­quiries, Eloquii said, in part, “We can con­firm that we have blocked Han­nity from our ad­ver­tis­ing list.”

Other ad­ver­tis­ers that have pulled their com­mer­cials in­clude DNA test­ing com­pany 23 and Me, food de­liv­ery ser­vice Hello Fresh, nat­u­ral sup­ple­ment maker Na­ture’s Bounty, Green Moun­tain Cof­fee and Keurig cof­fee maker.

In the case of the cof­fee maker, sup­port­ers of the con­ser­va­tive talk show host re­sponded to the de­ci­sion by post­ing videos on­line of them­selves smash­ing their Keurigs. In one video, a blog­ger pro­moted what he called the “Keurig Smash Chal­lenge” while tak­ing a ham­mer to his brewer. In an­other, a user smashed a Keurig brewer by toss­ing it from the sec­ond story of a build­ing. In yet an­other video, a man teed off on the cof­fee maker with a golf club.

Eloquii has not re­sponded to in­quiries about whether the re­tailer is block­ing Han­nity from its ad list be­cause of the Moore con­tro­versy. But the an­nounce­ment that Eloquii would block the talk show host came the day af­ter Han­nity ap­peared to agree with a pro­ducer on his show that Moore’s al­leged sex­ual con­tact with a 14-year-old girl was “con­sen­sual.”

Han­nity asked how one could “pos­si­bly ... know the truth.”

Lib­eral me­dia watch­dog group Me­dia Mat­ters for Amer­ica has been putting pub­lic pres­sure on Han­nity’s ad­ver­tis­ers for months. The group’s pres­i­dent, An­gelo Caru­sone, told The As­so­ci­ated Press that it again called for com­pa­nies to stop supporting Han­nity’s pro­gram af­ter the al­le­ga­tions against Moore came to light last week in a Wash­ing­ton Post story.


Fox News Chan­nel host Sean Han­nity

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