Positive images in ‘Black Panther’ attract minority audiences
ALBUQUERQUE, N.M. — For years, Zavier Thompson has followed Marvel superhero movies. But the 16-year-old student in Albuquerque has always wanted to see a popular film with a black superhero and black themes.
Thanks to an Albuquerque educator, the aspiring hiphop and spoken-word artist finally got his wish Thursday when he was given tickets to a private screening of “Black Panther.”
“It was amazing. The music, the action ... everything,” said Thompson, who is black. “It made me proud to see our culture depicted like that.”
“Black Panther” is about the mythical and highly advanced African nation of Wakanda, where T’Challa, played by Chadwick Boseman, inherits the throne but is challenged by a Wakandan exile named Killmonger, played by Michael B. Jordan.
The movie set a record with its $235 million debut at the top of the U.S. box office over the holiday weekend, becoming a blockbuster but also a cultural phenomenon. It’s why some educators, philanthropists, celebrities and business owners are pulling together their resources to bring children of color to see it.
Elementary school students in Detroit, middle school students in Atlanta and students living in Los Angeles public housing all have been surprised in recent days with free tickets and transportation to the movie.
While black leads in TV and film have grown over the years, there is still a lack of positive minority images coming from Hollywood, which is why many are stressing the importance of having young black kids see the movie.
“Something very special is happening here,” said Joycelyn Jackson, director of the Black Student Union for Albuquerque Public Schools, the educator who helped Thompson get into the Albuquerque screening.
“Congrats to the entire #blackpanther team! Because of you, young people will finally see superheroes that look like them on the big screen,” said former first lady Michelle Obama in a tweet Monday. “I loved this movie and I know it will inspire people of all backgrounds to dig deep and find the courage to be heroes of their own stories.”
The movement began in January after former ESPN “SportsCenter” host Jemele Hill, a Detroit native, called out prominent Detroiters to help young children in the city get seats to see “Black Panther.”
In response to Hill’s tweet, two Twitter groups announced plans to send the entire student body at University Prep Academy High School in Detroit to see it. Twitter’s black employee group known as the Blackbirds and Twitter Detroit took on the costs of tickets and transportation.
Also, students of the acclaimed Ron Clark Academy in Atlanta were told in a video that went viral they were going to see “Black Panther.” In the footage, the fifth-grade students are shown cheering and dancing upon hearing the news.
Anthony “Top Dawg” Tiffith, CEO of Top Dawg Entertainment, the label of Kendrick Lamar, announced that he would pay for about 1,000 south-central Los Angeles children living in public housing to see the movie (Lamar did the soundtrack). Oscar-winner Octavia Spencer announced plans to host a screening in Mississippi “to ensure all our brown children can see themselves as a superhero.” Over the weekend, tennis star Serena Williams surprised girls in the club Black Girls Code with a private screening. “Empire” star Jussie Smollett took to Instagram to announce he bought out two screenings in Chicago for elementary students and high school students.
Miami Heat star Dwyane Wade and his wife, actress Gabrielle Union, partnered with the Boys & Girls Clubs in various cities to see the movie.
“Black Panther is more than a movie, it’s a movement,” Wade said on Instagram.