Facebook’s privacy scandal has little effect on bottom line
Facebook has weathered many past scandals — including outcries over misinformation on its site and Russian interference on its platform ahead of the 2016 presidential election — with hardly any effect on its business.
But now the social network is undergoing its worst crisis in its 14-year history, and facing a torrent of criticism about its privacy practices and the way it handles user data.
On Wednesday, Facebook showed that the controversy is so far doing little to its bottom line. The Silicon Valley company reported a 63 percent increase in profit and a 49 percent jump in revenue for the first quarter, driven by continued growth in its mobile advertising business. Mobile advertising represents more than 90 percent of Facebook’s advertising revenue.
The company also said that it had 1.45 billion daily active users and 2.2 billion monthly active users as of March, in line with Visitors take photos in front of the Facebook logo at the company’s headquarters in Menlo Park, Calif. Facebook reported earnings Wednesday. analysts’ expectations.
‘‘Despite facing important challenges, our community and business are off to a strong start in 2018,’’ Mark Zuckerberg, Facebook’s chief executive, said in a statement. ‘‘We are taking a broader view of our responsibility and investing to make sure our services are used for good. But we also need to keep building new tools to help people connect, strengthen our communities, and bring the world closer together.’’
The earnings report followed plenty of tumult for Facebook, with a controversy erupting last month when The New York Times and other news outlets reported that millions of Facebook users’ private information had been harvested by Cambridge Analytica, a political firm with ties to the Trump campaign. The revelations drew alarm from regulators and lawmakers and Zuckerberg appeared at two congressional hearings this month to answer questions about Facebook’s role and responsibilities.
Much of the fallout from these issues did not show up in Facebook’s first-quarter results because the revelations occurred only at the end of that period. The full extent of the fallout may not show up in Facebook’s earnings for some time.