Apple to introduce three new iPhones

Apple is not only doubling down on the iPhone X, it’s tripling down.

The world’s most valuable company plans to launch three new phones soon that keep the edge-to-edge screen design of last year’s flagship, according to people familiar with the matter. The devices, planned to be unveiled in September, will boast a wider range of prices, features and sizes to increase their appeal, said the people, who asked not to be identified.

The company is planning more significant changes for next year, they added.

Rather than luring millions of new iPhone users, Apple’s goal is to steadily raise average prices while expanding the total number of active devices to support sales of accessories and digital services.

There’ll be a new high-end iPhone, internally dubbed D33, with a display that measures about 6½ inches diagonally. That would make it the largest iPhone by far and one of the biggest mainstream phones on the market. It will continue to have a glass back with stainless steel edges and dual cameras on the back. The big difference on the software side will be the ability to view content side-by-side in apps like Mail and Calendar. It will be Apple’s second phone with a crisper organic light-emitting diode, or OLED, screen.

Apple also plans an upgrade to the current iPhone X with a 5.8-inch OLED screen, which is internally dubbed D32. The main changes to the new OLED iPhones will be to processing speed and the camera.

Perhaps the most significant phone will be a new, cheaper device destined to replace the iPhone 8. Codenamed N84, it will look like the iPhone X, but include a larger near 6.1-inch screen, come in multiple colors and sport aluminum edges instead of the iPhone X’s stainless steel casing. It will also have a cheaper LCD screen instead of an OLED panel to keep costs down.