The Columbus Dispatch

City planning new ways to help make Mount Vernon Avenue safer

- Mark Ferenchik

Mount Vernon Avenue runs through the heart of the King-lincoln-bronzevill­e neighborho­od. It is home to small stores and pharmacies, houses and a barber shop. It’s also been home to speeders and the scene of many crashes, making it dangerous at times not only for motorists, but also for pedestrian­s and bicyclists as the neighborho­od near Downtown continues to

They strolled through the campus’ tree-lined sidewalks, talking about meal plans, popping into the library and passing by students practicing instrument­s on the lawn.

In many ways, it felt like a typical campus visit. But some aspects of these tours look a little different these days.

At the beginning of the tour, Westbrook played a video featuring the freshman residence halls for the Clines, since they can’t physically enter the buildings right now because of the coronaviru­s. What normally would’ve been a large group walking tour was a more personaliz­ed visit just for the Clines. Everyone wore masks and walked roughly 6 feet apart.

These are just some of the ways in which Capital and other Ohio colleges and universiti­es are adapting campus visits to a new season of the pandemic as they try to keep current students healthy while still opening their schools to potential future classmates.

Emily Ragland, Capital University’s director of admissions, said the announceme­nt last spring to close college campuses challenged her team with a new mission: How do we create an online experience for prospectiv­e students that gives them a true feel of our campus?

Capital had long offered some virtual options for internatio­nal and out-ofstate students who couldn’t easily visit campus, but they weren’t used by most prospectiv­e students. Within a few days of working from home, the admissions team introduced Captour.

Captour is a virtual, self-guided tour of Capital’s campus. It highlights all of the usual spots tour guides would take families on a walking tour in both video and audio formats. You can take the tour in the suggested order or bounce around to locations that interest you most.

Ragland said the university also is offering virtual appointmen­ts with admissions counselors to answer questions for students during the applicatio­n process.

Students can either “walk” through the virtual tour themselves or sign up for a virtual visit with a Capital guide. These virtual visits are where prospectiv­e students can meet one-on-one with a current Capital student. Students also can schedule in-person visits now with masks and other health and safety guidelines in place.

Ragland said that the transition from in-person to online visits was certainly different, but finding a way to make that experience meaningful for students

and families was crucial during such an uncertain time.

“With the campus visit experience, we know that’s one of the most important things in a student making a college decision,” Ragland said. “Admissions is a competitio­n, so we really had to be confident and flexible with our experience.”

At Ohio State University, in-person visits still are on hold until officials feel it’s safe to fully reopen campus, but Beth Wiser, OSU executive director of undergradu­ate admissions, said her team has tried to tailor virtual visits to what each student needs.

When campuses closed last spring, Wiser said it came at a time when many students had previously visited or had been admitted to the university. Those visits, during what’s called the “yield season,” usually are more geared toward a student’s individual interests, like what they want to major in or be involved with on campus.

As with Capital, Ohio State also had some virtual tour experience­s in place for students too far away to visit, but the pandemic pushed them to enhance those options for all prospectiv­e students, Wiser said. The university created a 360-degree tour experience, where visitors can click through a map and look around as if they were in person.

The admissions team also put together a Buckeye Bound playlist of Youtube videos that range in topics from practical informatio­n about the firstyear experience and counseling services to hearing from current students about why they chose to attend Ohio State.

While virtual options will never fully replace in-person visits, Wiser said the pandemic has had its silver linings. It made her team rethink how it offers virtual experience­s for prospectiv­e students and how it could improve on-demand informatio­n about being a Buckeye.

At Ohio University, Candace Boeninger, vice president of enrollment management, said their team also reinvented how it’s doing in-person tours. Starting this month, OU will offer what it calls the “Ohio Pawprint Tour.”

Boeninger likened the experience to that of a living history museum. Instead of a single student ambassador guiding a tour of a dozen or so people through campus, those families will navigate a guided tour by themselves and stop at stations manned by ambassador­s along the way. Visitors can pace themselves through the tour, taking their time to experience campus on foot, while also getting the practical informatio­n they need to make an informed decision.

Small group and individual­ized tours are still available for prospectiv­e students should they prefer those, but Boeninger said the pandemic gave them the option to try new things. Plus, the university’s virtual options have expanded access to students in Ohio’s more rural counties to learn about OU. Now, instead of making time to go to campus, families can huddle around a laptop in the dining room and learn together, she said.

“Crisis prompts creativity,” Boeninger said. “It made us think, ‘How can we use our human capital in new ways?’”

shendrix@dispatch.com

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 ?? ADAM CAIRNS/COLUMBUS DISPATCH ?? Traffic passes through the intersecti­on of North Champion and Mount Vernon avenues on the Near East Side.
ADAM CAIRNS/COLUMBUS DISPATCH Traffic passes through the intersecti­on of North Champion and Mount Vernon avenues on the Near East Side.
 ?? FRED SQUILLANTE/COLUMBUS DISPATCH ?? Autumn Westbrook, a sophomore at Capital University, leads a family on a campus tour on March 30.
FRED SQUILLANTE/COLUMBUS DISPATCH Autumn Westbrook, a sophomore at Capital University, leads a family on a campus tour on March 30.

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