Transitioning from public service to the private sector

Personal Branding Solutions

Dear Sam: I read your column each week and have learned so much from reading about others’ resume dilemmas, but

I have never seen a question like mine.

I am in my 20th year of public service and find that what was once exciting and challenging is no longer such. I have enclosed my resume, hoping you will discuss how to make it look as fantastic as the ones I see in your column each week.

I have never really needed a resume and have no idea how to highlight anything.

I am beyond afraid that while working with grant- and taxpayer-funded programs I have fallen sorely behind in all areas, and no one in the private sector will want my skill set. – Anonymous

Dear Anonymous: Thank you for your question and for sending your resume so

I could diagnose the issues. Let me paint a picture of your resume for readers.

Your resume opens with your heading (contact information), including a link to your current agency. Your professional experience section contains four paragraphs explaining each of your four roles with a state agency.

You then present the reason for a twoyear absence from the workforce—while you were caring for an ill relative—and your earlier five-year role, taking us back to the 80’s.

Your resume ends with your education, where you present three schools, including two degree-granting institutions and one into which it looks like you transferred before completing your bachelor’s degree. Your resume closes with publications, awards and references.

The biggest problem I see with your resume is that it is constructed using an antiquated approach. Instead, you must follow best practices-based strategies:

Open with a qualifications summary that communicates succinctly and effectively who you are as a professional and why you are a No. 1 choice for an interview. and government-friendly

Currently, you have nothing positioning your candidacy, which leaves the reader to discern who you are based on experience alone. When you do this, especially when you are seeking to do something different in your career, you will never be successful in engaging your target audience, as they will not have time to “figure out” who you are and where you fit.

You must pay attention to this section of your resume. While a qualifications summary can be challenging to write, think about it—if you can’t position yourself and therefore do not know who you are as a professional, you can’t expect a hiring manager with five seconds to screen your resume to figure it out either.

Build a professional experience section complete with an overview of each position’s responsibilities and achievements. Present responsibilities in a brief paragraph with accomplishments highlight as bullets so that the reader is drawn to the most important information.

Present only education that is important to the reader, meaning that if your associate’s degree anymore, you do not need to present it since you have a bachelor’s degree. Do not present non-degree-granting institutions.

Present only relevant additional

“value-added” information when considering inclusion or omission of publications and awards. or isn’t relevant

Think about how to showcase specific awards upfront—not on page three—to provide evidence of your ability to go above and beyond expectations. Present only relevant publications, as some of them will reinforce your subject matter expertise in areas from which you wish to transition.

Create an engaging design that adds interest in your candidacy.

Currently, your resume reads and looks like an instruction manual or plain text resume. You must engage your reader through keyword-rich content and an inviting design, ensuring you do not present your target hiring manager—in the private sector—with a resume that looks like it was made for a government role.

Once you address each of these areas, you will emerge with a best practices-based resume, one that will open the right doors.

Branding Strategist and Career Expert, and founder and CEO of Nolan Branding.

Do you have a resume, career, or job search question for Dear Sam? Reach Samantha at

For information on Nolan Branding’s services, 888-9-MY-BRAND or 614-570-3442.