The Commercial Appeal - Go Memphis - - GO OUT MUSIC ART STAGE -

work­ing, we never stepped back and thought this stuff is go­ing to be huge or iconic 40 or 50 years down the line. You’re just do­ing it and don’t con­sider those things. And now look­ing back on it, the orig­i­nal art­work it­self is re­ally im­pres­sive and does hold up.”

“Some­thing like the Black Sab­bath ‘Sun­day Bloody Sab­bath’ cover, which is in the Rock ‘ n’ Soul, it’s a (30-inch-by-40inch) piece, which is huge — most peo­ple don’t re­al­ize the scale of the orig­i­nal art that ends up on an album. But some of the pieces are re­ally breath­tak­ing.”

Much of the ma­te­rial done by Pa­cific Eye & Ear was album de­sign work, though the com­pany also did a lot of in­ven­tive cor­po­rate work. Some of those pieces are be­ing dis­played around Mem­phis at Ra­dian Part­ners, Dis­ci­ple Gallery and the Art & Speed Classic Car Gallery.

Says Ce­falu: “Com­mer­cial work was help­ful be­cause it helped me un­der­stand mar­ket­ing and pack­ag­ing and brand­ing. In a way, when you look at these band lo­gos or album cov­ers, that’s what we were do­ing: We were brand­ing, be­fore we knew what ‘brand­ing’ was.” In ad­di­tion to the 350-plus fin­ished pieces of album art, Ce­falu’s search pro­duced another 200 sketches and more than 3,000 mu­sic-re­lated pho­to­graphs. He says has talked to the Rock ‘N’ Soul about pos­si­bly part­ner­ing with the Mem­phis mu­seum in hopes that it might serve as a long-term home for his ar­chive.

“We’re tak­ing this ex­hibit and go­ing to Canada later this year, and back to the Mor­ri­son Gallery in Los An­ge­les in early 2017,” says Ce­falu. “What started out as a col­lec­tion has turned into a trav­el­ing show — but I’d love for it to find a home. I think album art­work is so over­looked. When you go to the Rock and Roll Hall of Fame or other places like that, album art doesn’t have a real pres­ence. It would be great for this stuff to have a real place at the Rock ‘n’ Soul.” Through Nov. 20 at the Mem­phis Rock ‘n’ Soul Mu­seum, 191 Beale. Open 7 days a week from 10 a.m. un­til 7 p.m. Reg­u­lar ad­mis­sion is $12 for adults; $9 for youths 5-17. For more in­for­ma­tion, call (901) 205-2533, or go to mem­phis­rockn­soul.org.

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