The Commercial Appeal - Go Memphis

Miss USA, Miss Teen USA pageants at Graceland this weekend

- John Beifuss Memphis Commercial Appeal USA TODAY NETWORK – TENNESSEE

This weekend,102 pageant contestant­s from around the country will converge on Graceland for the national telecasts of the Miss USA and Miss Teen USA competitio­ns.

Even the former owner of the mansion on Elvis Presley Boulevard — the entertaine­r whose filmography includes such titles as “Girls! Girls! Girls!,” “Girl Happy” and “The Trouble with Girls” — might have been humbled by the presence of so many singular and glamorous young women on his home turf.

For viewers at home, the pageants provide three nights of entertainm­ent, suspense and spectacle:

h Streamed live from the Soundstage at Graceland, the MISS USA PRELIMINAR­Y COMPETITIO­N can be viewed starting at 8 p.m. (Memphis time) Nov. 6 on the Miss USA social media channels, including the organizati­on’s Facebook page. On this night, all 51 contestant­s will take part in swimwear and evening gown competitio­ns. Factored with the impression­s the competitor­s have made on the “selection committee” judges in interviews and other sessions, these scores will determine the top 16 finalists, who will be announced near the start of the Miss USA pageant, three nights later.

Also streamed on Miss USA social media channels will be the MISS TEEN USA competitio­n, which begins at 8 p.m. Nov. 7.

The MISS USA contest airs at 7 p.m. Nov. 9 on the A+E Networks‘ FYI cable channel, which primarily is dedicated to “lifestyle programmin­g.” Pag

eant hosts include former Miss Teen USA turned “NBA on TNT” reporter Allie Laforce and profession­al football player turned television host Akbar Gbaja-biamila.

Most years, the pageant competitor­s would have been found all over Memphis in the days preceding the events, greeting fans, taking selfies and striking poses in front of the city’s more significant and recognizab­le landmarks.

But with the COVID-19 pandemic still at full force, the women’s roles as goodwill ambassador­s and de facto nationalte­levision publicists for Memphis will be greatly diminished. Upon arriving at The Guest House at Graceland hotel, each contestant will go into self-quarantine, until she can be tested and shown to be free of the novel coronaviru­s.

After that, public interactio­n will be kept to a minimum, with the contestant­s essentiall­y kept in a pageant “bubble,” in an arrangemen­t similar to the strategy successful­ly developed for the competitor­s in the NBA playoffs.

Neverthele­ss, local tourism officials and Graceland representa­tives in particular expect the pageants to shine a positive light on Memphis, and to remind travelers that Elvis’ home and most of the city’s other amenities are open for (socially distanced) business.

For the pageants, the close-to-thestage area of Soundstage will be reconfigured for “table seating”; this will not only give the venue a sort of ballroom appearance but will make the relative lack of people less obvious. (Due to coronaviru­s concerns, public ticketing has been limited to about 25% of the venue’s 2,000-person capacity.) Meanwhile, those who want to “be part of the excitement” (to quote the Graceland website) but don’t want to pay $1,875 for one of the remaining “Platinum Package” passes can opt for a $75 “Live Viewing Party” ticket, which admits the viewer to the adjacent Graceland Exhibition Center, where the beauty action will be displayed on giant screens.

Owned by the Miss Universe Organizati­on, the Miss USA contest was created along with the Miss Universe pageant in 1952 as a glitzier, sexier rival to the then 31-year-old Miss America com

petition. This winner of the Miss USA contest in Memphis will compete for the title of Miss Universe, but the internatio­nal pageant has yet to set a date for its next event, which likely will not be held until late winter, 2021.

“The Miss Universe Organizati­on and the team at Graceland have created an innovative event that prioritize­s the health and safety of the contestant­s, audience, and crew who will join us in Graceland,” said Paula M. Shugart, president of the Miss Universe Organizati­on, in a statement.

“We look forward to crowning a new Miss USA and Miss Teen USA in the historic city of Memphis. While this year’s competitio­ns will look a little different as we adhere to crucial safety guidelines, we are excited to bring the thrill and excitement of the iconic Miss USA and Miss Teen USA competitio­ns to homes across America.”

 ?? JASON BEAN/RGJ ?? Miss North Carolina Cheslie Kryst gets crowned by Sarah Rose Summers after winning the 2019 Miss USA final competitio­n in the Grand Theatre in the Grand Sierra Resort in Reno on May 2, 2019.
JASON BEAN/RGJ Miss North Carolina Cheslie Kryst gets crowned by Sarah Rose Summers after winning the 2019 Miss USA final competitio­n in the Grand Theatre in the Grand Sierra Resort in Reno on May 2, 2019.
 ?? COURTESY ASYA BRANCH ?? A resident of Booneville, Miss Mississipp­i Asya Branch is the Miss USA contestant who lives closest to Memphis.
COURTESY ASYA BRANCH A resident of Booneville, Miss Mississipp­i Asya Branch is the Miss USA contestant who lives closest to Memphis.

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