The Commercial Appeal

Trump remains producer on ‘New Celebrity Apprentice’

- LYNN ELBER

LOS ANGELES - Donald Trump is gone from the boardroom of NBC’s reboot of “Celebrity Apprentice,” but he’s kept a business connection to the reality show.

President-elect Trump has an executive producer credit on “The New Celebrity Apprentice,” said Clare Anne Darragh, a spokesman for “Apprentice” creator Mark Burnett. She declined further comment on Trump’s participat­ion in the show that taped last February.

Trump’s representa­tives did not immediatel­y respond to a request for comment.

The series debuts Jan. 2 with Arnold Schwarzene­gger replacing Trump as host. Schwarzene­gger is an executive producer on the new show, as Trump was on the original.

Trump’s continued stake in a TV series is yet another unusual aspect of the election of a businessma­n and reality star to the presidency. Questions have been raised on how his extensive holdings might intersect with his actions as president.

Trump has tweeted that he will disclose plans Dec. 15 to “take me completely out of business operations,” without detailing what that means. He previously said he plans to hand over management of his business to three of his adult children.

That falls short of what some government ethics experts are pushing him for, which is that he sell his assets and put the money in a “blind trust” overseen by an independen­t manager not related to him.

In TV, a producer’s tasks can range widely, but the credit also can be given as a so-called vanity perk and for compensati­on without actively working on a project. Trade publicatio­n Variety first reported he had retained the title.

NBC, which declined comment Thursday, previously faced scrutiny over its business dealings with Trump, which included beauty pageant telecasts as well as “Apprentice.”

In July 2015, NBC said it was severing its business ties to Trump.

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