The Commercial Appeal

Business cards make an impression

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While clearing out my desk and bookshelf for some late spring-cleaning, I came across a few business cards from folks I, at one time, thought I would definitely need or want to stay in contact with. But I haven’t thought about them since their cards got lost in the shuffle. This got me thinking: How important or valuable are business cards these days?

In my experience as a young profession­al, there are two things I know for certain about how things are done these days: It’s all about whom you know, and a lot of networking happens online. Don’t get me wrong; I enjoy handing my card out to people I meet (especially a cute guy at a bar). It makes me feel confident and reputable. But is the move refreshing and old-school, or is it a waste of paper?

In an age of all-digital everything, I find business cards refreshing­ly old-school. They make a good impression that can help someone remember you even if he or she loses your card. And making an impression is what old-fashioned, technicall­y-no-longer-necessary niceties are all about. Dozens of print companies now offer business cards that are recycled, recyclable, biodegrada­ble — even seeded, meaning your new contact can bury the card in the yard and, in a few months, have tomatoes. Talk about a lasting impression.

I’m a pre-veterinary student. When I came back to campus this fall, my apartment complex was overrun with cats. I recognized one that belonged to a neighbor who graduated and moved out last May. I took the cat to an animal shelter that I worked with in the past, but the people there turned down the cat and said accepting stray animals isn’t in their mission statement. They told me to just spay the cat and turn her loose.

The vet wanted $395 to spay her, which I couldn’t afford. My friends said euthanasia is murder, but none would help pay for spaying her. I couldn’t keep her because my lease doesn’t allow pets. And I couldn’t just set her loose, because she would inevitably end up having more kittens.

The only compassion­ate option left was euthanasia. It cost $50, much less than spaying her. After I took her to the vet, I lied to my friends and said I had dumped her in the country.

I want to beg college students everywhere not to get kittens. When summer comes, they just get dumped on the streets. Then someone like me will catch the abandoned cats, have to pay to have them euthanized and then live forever with that shame.

I, too, implore students to take animal adoption seriously. When you take that furry friend home, it’s meant to be forever, not for a semester. If you adopt, be sure to spay or neuter as soon as possible. Spaying and neutering reduce the overpopula­tion problem, decreasing pet homelessne­ss and the number of sad stories like this one. The ASPCA’s website has a searchable database of low-cost spay and neuter clinics around the country. Look for the “Pet Care” section on the website.

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