The Commercial Appeal

First Tennessee’s $4B push into poorer neighborho­ods

- Tom Bailey Memphis Commercial Appeal USA TODAY NETWORK - TENNESSEE

First Tennessee’s recent agreement to commit — mainly lend — $4 billion in poorer neighborho­ods over the next five years is average for U.S. banks, but a significan­t step among the more conservati­ve Southern banks.

That’s according to Jesse Van Tol, a national advocate for economic justice who negotiated the deal with First Tennessee and who happens to have deep Memphis roots.

“I think their agreement is no better or no worse than many of our agreements,” said Van Tol, chief executive of the Washington­based National Community Reinvestme­nt Coalition. This was the seventh agreement with banks he has negotiated in two years.

“(But) the context is important,” Van Tol said. “This is Memphis. I grew up in Memphis. My father had a long career in Memphis; a lot of what he did was this kind of work ...” he said, referring to Hubert Van Tol, head of the Mid-South Peace and Justice Center in 19851996.

“Many banks in the South are a little more conservati­ve, a little less willing to innovate and take risks and a little less willing to lend to people of color,” Jesse Van Tol said.

“I do think it’s significan­t that First Tennessee is stepping up this way,” he said. “It’s probably indicative of a larger transforma­tion within the bank.”

First Tennessee triggered the negotiatio­ns when it announced intentions a year ago to acquire the mid-Atlantic bank, Capital Bank. Invoking the federal Community Reinvestme­nt Act, Van Tol’s National Community Reinvestme­nt Coalition and its members filed comments with regulators expressing concerns about the effects of the acquisitio­n on poorer communitie­s in the banks’ footprints.

For example, a 12-page letter submitted July 14 by Reinvestme­nt Partners of Durham, North Carolina, states, “Neither First Tennessee Bank nor Capital Bank have (sic)

demonstrat­ed a commitment to serving the needs of low-income and minority communitie­s or borrowers. As a result, we believe that low-income and minority communitie­s will be worse off if the merger is approved, particular­ly in North Carolina.”

The 41-year-old law fights redlining — not lending in impoverish­ed areas deemed a higher risk — and encourages banks to help meet the credit needs of all the communitie­s they serve.

First Tennessee announced last month it and its newly acquired Capital Bank committed to a $3.95 billion community benefit plan over the next five years for Florida, Georgia, Mississipp­i, North Carolina, South Carolina, Tennessee, Texas and Virginia.

Much of the money will be home and business loans made in low- and moderate-income communitie­s.

A 25% to 30% increase

Compared to the previous five years, First Tennessee will increase its lending in those areas at least 5 percent a year compounded, or 25-30 percent over the next five years, Van Tol said.

The increase is even more meaningful considerin­g there’s a prevailing assumption that interest rates will rise, making loans harder to make, he said.

How to increase lending

The home and business loans under the community benefit plan will not necessaril­y offer consumers lower interest rates.

“What we did is have them set goals,” Van Tol said. “When you have a goal, it’s going to motivate the bank to do a variety of things to make those loans.”

First Tennessee may do things like: Be more aggressive in its outreach to lower-income neighborho­ods; increase its downpaymen­t assistance; lower its downpaymen­t requiremen­ts; or pay the mortgage insurance for the borrower.

“There’s nothing in this agreement that says they must do any one of those things,” Van Tol said. “But they have to hit somewhat aggressive goals. Which means almost by definition they need to change what they are doing.”

Van Tol negotiated with First Tennessee executives over six months, meeting three times, in Memphis; Miami, Florida; and Raleigh, North Carolina.

The new plan

Here’s how First Tennessee described the new community benefit plan for low- and moderate-income communitie­s as well as for “people of color”:

❚ Increasing home ownership: Fund $515 million in home purchase and rehabilita­tion mortgage lending.

❚ Building small business: Fund $1.9 billion in small business lending in affected areas and to businesses with less than $1 million in gross annual revenue.

❚ Fostering community developmen­t: Fund $1.5 billion in community developmen­t and multi-family lending and investment­s.

❚ Strengthen­ing communitie­s: Fund $40 million in grants and philanthro­py.

❚ Supporting supplier diversity: Devote 3 to 6 percent of the bank’s supplier spending to minority-owned businesses.

❚ Partnering with minority-owned marketing firms: Earmark a portion of the bank’s marketing budget to minority-owned firms.

“Our company is dedicated to supporting the success of underserve­d individual­s and strengthen­ing communitie­s across our footprint,” Bryan Jordan, chairman and chief executive of First Horizon National Corp., said in a prepared statement. “We believe our new $4 billion investment will take our longstandi­ng community commitment to the next level by spurring growth and sustainabl­e economic developmen­t.”

Jesse Van Tol

The stick

Federal banking regulators subject banks to a Community Reinvestme­nt Act exam, and make public the results. The grades are: outstandin­g, satisfacto­ry, needs to improve or substantia­l noncomplia­nce.

First Tennessee scored some “outstandin­gs” years ago, but since 1997 has been graded as “satisfacto­ry.”

If a bank’s poor grade does not block a merger or acquisitio­n, it can at least delay the deal. “Very few have been outright blocked,” Van Tol said. “But even a delay can be costly. They don’t like that.”

And First Tennessee is a growing bank, he said. “I think they do intend to buy other banks. I think that they want to have a stronger track record. They have publicly said they are now aiming on an ‘outstandin­g’ CRA exam where before they were content with ‘satisfacto­ry,”’ Van Tol said.

CEO: ‘Right thing to do’

“It’s the right thing to do,” Jordan, the bank’s chief executive, said Friday of the new community benefit plan.

“The banking organizati­on and banking system in any community is just a circulator­y system,” Jordan said. “If the economy is not healthy and growing it doesn’t provide for a good working environmen­t for residents in the community and it doesn’t make a good environmen­t for being a banker.”

The $3.95 billion package is not some remedial action from First Tennessee, he said, adding, “that would be a misreprese­ntation of what it is we’re trying to do with this.

“We’re trying to take what we think

 ??  ?? Talunja Prophet, left, and her son, Marzun, 4, applaud during the Operation Hope COGIC graduation on Wednesday. The event was a graduation for entreprene­urs and small business owners who took a 12-week financial literacy class. First Tennessee...
Talunja Prophet, left, and her son, Marzun, 4, applaud during the Operation Hope COGIC graduation on Wednesday. The event was a graduation for entreprene­urs and small business owners who took a 12-week financial literacy class. First Tennessee...
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Van Tol
 ??  ?? Trudy Morrison, Operation Hope coach, delivers the welcome remarks at the start of the Operation Hope COGIC graduation on Wednesday. First Tennessee sponsored the entreprene­urial training as part of its ongoing community benefit program. BRAD VEST /...
Trudy Morrison, Operation Hope coach, delivers the welcome remarks at the start of the Operation Hope COGIC graduation on Wednesday. First Tennessee sponsored the entreprene­urial training as part of its ongoing community benefit program. BRAD VEST /...

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