The Commercial Appeal

China approves 13 new Ivanka Trump trademarks in 3 months

- Erika Kinetz ASSOCIATED PRESS

SHANGHAI – Ivanka Trump’s brand continues to win foreign trademarks in China and the Philippine­s, adding to questions about conflicts of interest at the White House, the Associated Press has found.

On Sunday, China granted the first daughter’s company final approval for its 13th trademark in the past three months, trademark office records show. Over the same period, the Chinese government has granted Ivanka Trump’s company provisiona­l approval for another eight trademarks, which can be finalized if no objections are raised during a three-month comment period.

Taken together, the trademarks could allow her brand to market a lifetime’s worth of products in China, from baby blankets to coffins, and a host of things in between, including perfume, makeup, bowls, mirrors, furniture, books, coffee, chocolate and honey. Ivanka Trump stepped back from management of her brand and placed its assets in a family-run trust, but she continues to profit from the business.

“Ivanka Trump’s refusal to divest from her business is especially troubling as the Ivanka brand continues to expand its business in foreign countries,” Noah Bookbinder, executive director of Citizens for Responsibi­lity and Ethics in Washington, said in an email Monday. “It raises significan­t questions about corruption, as it invites the possibilit­y that she could be benefiting financiall­y from her position and her father’s presidency or that she could be influenced in her policy work by countries’ treatment of her business.”

As Ivanka Trump and her father have built their global brands, largely through licensing deals, they have pursued trademarks in dozens of countries. Those global trademarks have drawn the attention of ethics lawyers because they are granted by foreign government­s and can confer enormous value. Concerns about political influence have been especially sharp in China, where the courts and bureaucrac­y are designed to reflect the will of the ruling Communist Party.

Chinese officials have emphasized that all trademark applicatio­ns are handled in accordance with the law.

More approvals are likely to come. Online records from China’s trademark office indicate Ivanka Trump’s company last applied for trademarks – 17 of them – on March 28, 2017, the day before she took on a formal role at the White House. Those records on Monday showed at least 25 Ivanka Trump trademarks pending review, 36 active marks and eight with provisiona­l approval.

The World Intellectu­al Property Organizati­on’s global brand database also shows that her company, Ivanka Trump Marks LLC, won three trademarks in the Philippine­s after her father took office. Two of them that cover clothing, including lingerie and baby clothes, were filed Feb. 8, 2017, and registered in June and November. The third, filed March 1, 2017, covers clothing and footwear and was registered in July.

Companies register for trademarks for a variety of reasons. They can be a sign of corporate ambition, but in many countries, like China, where trademark squatting is rampant, companies also file defensivel­y, to block copycats from grabbing legal rights to a brand’s name. Some trademark lawyers also advise clients to register trademarks for merchandis­e that is manufactur­ed in China, even if it’s not sold there.

Ivanka Trump does not have a large retail presence in China, but customs records show that the bulk of her company’s U.S. imports are shipped from China.

The brand’s secretive Chinese supply chains have been the subject of some controvers­y. A year ago Monday, three men working for China Labor Watch, a New York-based nonprofit group, were arrested while investigat­ing labor abuses at Ivanka Trump suppliers in China.

 ??  ?? China has approved 13 Ivanka Trump trademarks in the past three months and granted provisiona­l approval for eight more, raising fresh conflict-of-interest questions about the White House. NG HAN GUAN/AP
China has approved 13 Ivanka Trump trademarks in the past three months and granted provisiona­l approval for eight more, raising fresh conflict-of-interest questions about the White House. NG HAN GUAN/AP

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