Timberlake’s imaginary fruit becomes Bai’s newest flavor
Add this one to Justin Timberlake’s many talents: Creator of fruits.
The singer-songwriter, actor, dancer and record producer fathered the newest entry in the lineup of beverage startup Bai Brands — Tennessee Braspberry Tea.
The flavor, announced on Twitter, was plucked from the mind of Timberlake. In December, Timberlake appeared in a commercial for Bai — in which he is an investor — musing about his new fruit concoction, a blueberry stuffed inside a raspberry.
“Braspberry,” Timberlake tells a confused announcer. “I call it a braspberry.”
JT also took to Twitter, thanking Bai for making “this dream I didn’t know I had a reality.”
“Hey man, when someone tells you they’ll make a drink based on a fake (but very real) fruit you made up ... you just don’t say no,” Timberlake tweeted.
Bai founder and CEO Ben Weisstold Fortune last fall that Timberlake was brought on board as an investor because Timberlake is a fan of the Bai brand and also because at 35, he represents the brand’s core demographic.
Bai was founded in 2009 and had $120 million in sales in 2015, according to Fortune.
In addition to Timberlake, Bai investors include Dr Pepper, Snapple, actor Ashton Kutcher and equity firm Strand Equity Partners.